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January 30, 2023

14 Blog Ideas You Can Steal

One of the secrets to blogging success is publishing great content regularly, but coming up with fresh ideas for blogs can be a real challenge.   Excellent writing skills are important, but unless you have engaging and helpful topics for your users, it’s a dead-end.

With over 600 million active websites and over 7.5 million blog posts published per day in 2023, surely there’s a whole heap of repetition and overlap in the vast internet universe.  Indeed there is, but the trick is to make sure that any online content that you publish is original and appropriate to your industry niche.  You can rehash, rewrite, redo, refresh and reimagine anyone’s old content, but you can’t simply repeat it.

Quality content is the cornerstone of successful SEO and it’s a recurring theme in The SEO School – my online self-managed course which teaches business owners and website managers how to boost their digital visibility.  I cover the topic of blogs extensively during the course.

Blog posts have to be really useful to your audience and should position you (ie the author) and your business as industry leaders.

Even though you know your industry like the back of your hand and you’re in tune with your audience’s needs and wants, it can be hard work coming up with new ideas all the time.

This guide lists 14 blog post ideas you can steal.  Well, it’s not stealing as such – it’s more like taking an item of used clothing and doing some alterations and adjustments using your own creative flair to make it your own. Remember, your content plan goes hand in hand with your SEO strategy

  1. Compile a list of your favourite blog posts that are already on your website, write a sentence or two about their subject matter and then share that list (remembering to include an internal link to each blog post)
  2. Write an ‘Ultimate Guide’ on a subject for which you are acknowledged as an expert
  3. Conduct an interview with a luminary in your industry (a Q&A structure works well for this type of article)
  4. Write an article on the things you wish you knew when you started your business.  It’s like an ‘letter to your younger self’ with particular relevance to your niche industry
  5. Tell your story of how and why you started your own business
  6. Write a Q&A style post on the things you wish that your customers would ask you.  For example, you may wish they asked you how best to use your product, or what they should do if it doesn’t work.
  7. A ‘Beginners’ Guide’ to your product or service is always a great topic.  You can draw on your experience as an expert in your industry and provide new users with practical, tried-and-tested advice.
  8. Write a post about ‘A day in your life’ so that your customers get to know the person behind the brand and what running your business entails.
  9. ‘How-To’ Guides are always a winner, provided they are easy-to-follow with clear instructions and offer practical solutions  
  10. Case studies are also popular topics as they showcase the product and illustrate how it solved a customer’s problem or met their need
  11. Write a post on the latest trends and news in your industry
  12. A Troubleshooting guide is another great blog topic
  13. Write a post if there is an upcoming event pertinent to your industry (eg trade fairs, networking events, product launches etc) 
  14. Love your lists.  Articles that list things are always fruitful.  A good example of this is my post on 7 things you must do before publishing your blog post and then the follow-up blog entitled 7 things you must do after publishing your blog post.  

A Last Word on Blog Ideas

Remember that everyone who reads your blog is human.  They’re looking for information and they generally want a solution to a problem.  Keep things real and personal and you’re likely to start forming a relationship with your readers through your blog posts.

Remember, the ideas may be the same so it’s absolutely fine to ‘steal’ blog post ideas, you just need to present the information in a fresh, new and creative way so that you answer your readers’ questions and engage them for longer.

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