14 Blog Ideas You Can Steal

One of the secrets to blogging success is publishing great content regularly, but coming up with fresh ideas for blogs can be a real challenge.   Excellent writing skills are important, but unless you have engaging and helpful topics for your users, it’s a dead-end.

With over 600 million active websites and over 7.5 million blog posts published per day in 2023, surely there’s a whole heap of repetition and overlap in the vast internet universe.  Indeed there is, but the trick is to make sure that any online content that you publish is original and appropriate to your industry niche.  You can rehash, rewrite, redo, refresh and reimagine anyone’s old content, but you can’t simply repeat it.

Quality content is the cornerstone of successful SEO and it’s a recurring theme in The SEO School – my online self-managed course which teaches business owners and website managers how to boost their digital visibility.  I cover the topic of blogs extensively during the course.

Blog posts have to be really useful to your audience and should position you (ie the author) and your business as industry leaders.

Even though you know your industry like the back of your hand and you’re in tune with your audience’s needs and wants, it can be hard work coming up with new ideas all the time.

This guide lists 14 blog post ideas you can steal.  Well, it’s not stealing as such – it’s more like taking an item of used clothing and doing some alterations and adjustments using your own creative flair to make it your own. Remember, your content plan goes hand in hand with your SEO strategy. 

1. Compile a list of your favourite blog posts that are already on your website, write a sentence or two about their subject matter and then share that list (remembering to include an internal link to each blog post)
2. Write an ‘Ultimate Guide’ on a subject for which you are acknowledged as an expert
3. Conduct an interview with a luminary in your industry (a Q&A structure works well for this type of article)
4. Write an article on the things you wish you knew when you started your business.  It’s like an ‘letter to your younger self’ with particular relevance to your niche industry
5. Tell your story of how and why you started your own business
6. Write a Q&A style post on the things you wish that your customers would ask you.  For example, you may wish they asked you how best to use your product, or what they should do if it doesn’t work.
7. A ‘Beginners’ Guide’ to your product or service is always a great topic.  You can draw on your experience as an expert in your industry and provide new users with practical, tried-and-tested advice.
8. Write a post about ‘A day in your life’ so that your customers get to know the person behind the brand and what running your business entails.
9. ‘How-To’ Guides are always a winner, provided they are easy-to-follow with clear instructions and offer practical solutions  
10. Case studies are also popular topics as they showcase the product and illustrate how it solved a customer’s problem or met their need
11. Write a post on the latest trends and news in your industry
12. A Troubleshooting guide is another great blog topic
13. Write a post if there is an upcoming event pertinent to your industry (eg trade fairs, networking events, product launches etc) 
14. Love your lists.  Articles that list things are always fruitful.  A good example of this is my post on 7 things you must do before publishing your blog post and then the follow-up blog entitled 7 things you must do after publishing your blog post.  

A Last Word on Blog Ideas

Remember that everyone who reads your blog is human.  They’re looking for information and they generally want a solution to a problem.  Keep things real and personal and you’re likely to start forming a relationship with your readers through your blog posts.

Remember, the ideas may be the same so it’s absolutely fine to ‘steal’ blog post ideas, you just need to present the information in a fresh, new and creative way so that you answer your readers’ questions and engage them for longer.

Karen Dauncey

Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.

Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.

Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).

To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.