A free 15-minute AI Search Checklist built for service-based businesses. AI Search is the next layer on top of traditional SEO — find out whether your business is showing up in ChatGPT, Perplexity, and Google AI Overviews, and exactly what to fix if it’s not.
Get The Free Checklist
Used by small business owners who don’t want to be invisible.
FREE CHECKLIST · 15 MINUTES · NO EXPERTISE NEEDED
[ A note from Karen ]
“There’s a lot of noise out there right now. People are saying SEO is dead, new terms like AEO and GEO are appearing everywhere, and there’s a general sense that everything has changed overnight.”
But I don’t believe SEO is dead. I believe that AI Search is SEO doing its job properly, and the same fundamentals that have always driven results are still what matter most for your business. That’s exactly where this checklist begins.
[ What’s inside ]
Three parts, done in one sitting.
The 3-test AI Search check
Perplexity, Google AI Overviews, ChatGPT — see exactly whether your business is showing up where it matters, with step-by-step instructions for each test.
A 9-point website check
Headings, FAQs, schema, mobile, pricing transparency, reviews, page structure, and your About page — with instructions on HOW to check each one.
Online footprint review + where to focus first
A tailored footprint review for local, e-commerce, and service businesses, plus a “where to focus first” guide with quick-win actions for this week.
[ Does this sound familiar? ]
Here’s the problem.
Traditional SEO hasn’t gone anywhere. It’s still the foundation of everything. But search has changed, and keeping up with those changes is now part of the job.
Your customers are already searching for services like yours on ChatGPT, Perplexity and Google’s AI Overviews. But most small business owners have no idea whether they’re showing up, or what to do if they’re not.
This checklist is the same audit I work through with my own clients. It takes about 15 minutes, it’s written in plain English, and by the time you’ve finished it you’ll have a clear picture of where you actually stand and what to focus on first.
[ This checklist is for you if… ]
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You run a small service-based business and you want to know where you actually stand, rather than worry about it
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You’re not technical, and you don’t need to be. This walks you through everything step by step
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You’ve heard about AI Search and you’re genuinely curious whether it matters for a business like yours
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It’s completely free. No catch.
AI Search Checklist
Free Resource · The SEO School
AI Search
Checklist
Find out if your business is showing up in ChatGPT, Perplexity and Google AI Overviews.
Karen Dauncey
theseoschool.com.au
[ A bit about me ]
Hi, I’m Karen.
I’m Karen Dauncey. I own a successful SEO agency and I’m hands-on, working directly with small businesses every day. I’ve spent more than 20 years inside SEO and Google Ads, watching search evolve through every major shift, including the current AI one.
I built this checklist because the small business owners I talk to have no idea whether their website is showing up in AI Search, and most of the generic SEO advice online doesn’t help them figure it out. Every other article is either panic-inducing or so technical it might as well be in another language.
This is the audit I’d actually run on your business if we sat down together. It’s beginner-friendly, it’s specific, and it tells you what to do next.
20+
Years in SEO
1,000+
Websites optimised
70+
Training workshops
[ Ready to find out? ]
Grab your free checklist now.
Pop your name and email below and I’ll send it straight to your inbox. 15 minutes from now you’ll know exactly where you stand in AI Search.
Delivered straight to your inbox. No spam, just useful SEO and AI Search updates from me.
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