Are You Ready For Black Friday?
This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them finding shopping inspiration and guidance online.
Preparing for Black Friday
Google has recently introduced a guide to helping you prep in advance for these big sale days. By following their guidelines in advance, you can make sure your Black Friday & Cyber Monday web pages are indexed by Google. If you are having a sale starting this Friday, you need to get onto this now!!
In summary:
✅ Create the page before the sale so Googlebot can discover and index it (hint: make sure you have the Google Search Console set-up and request your URL is indexed)
✅ Follow SEO best practices. Use title tags that are relevant to your business and based on what people might search for. eg. Organic Skincare Black Friday Sale
✅ Link to the landing page from your home page
✅ Use a recurring URL, not a new one for each event — show that the event recurs yearly in the URL (ie. preference for /sale/black-friday over /sale/2020/black-friday)
✅ Include a relevant, high-quality image
✅ Have your page recrawled to have the content updated quickly
Also, don’t forget about optimising for personal searches, you can find out more here.
Check out my new online, self-managed course, The SEO School, which takes you through all the key tools and techniques of a successful SEO strategy. The course is great for business owners, website managers and anyone who wants hands-on learning about all the essentials of SEO from an industry expert. Find out more about The SEO School here.
Karen Dauncey
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
FREE Community
Are you frustrated customers can’t find your website?
Join my FREE online community for SEO tips!
seo Freebies
Are you the best kept secret on the internet?
It’s time to change all that with my DIY SEO freebies!
The SEO Course
Do you have a website that’s not performing? Learn SEO and put your website to work!
Karen Dauncey
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
Other Blog Posts...
If you’ve heard the term ‘schema markup’ and are unsure as to what it’s all about (and whether you even need it on your website), this article is worth a read. We’ll discuss schema for SEO, its purpose and why you should include it on your website. After all, why wouldn’t you want to do something that research
With over a billion websites on the internet and competition for higher rankings more intense than ever, it’s no wonder that content theft is rife. Whether content is copied by a real person or scraped by a bot, whether it’s subtle or blatant, small-scale plagiarising of a single blog post or the lifting of an entire
If you’re serious about SEO, you need to get take Google Search Console seriously. This free service helps you monitor, maintain, analyse and troubleshoot your website’s SEO presence and it really is a must-have for anyone wanting to get ahead in the search engine rankings. In this post, I’ll give you some great
Want free SEO support?
Then join my Facebook community…
If you’re looking for a supportive online group that share the same mission – to get found online – then this community is for you!
From SEO updates and tips to Ask Me Anything Fridays, this is your space to pick-my-brains.
