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November 23, 2020

Are You Ready For Black Friday?

This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them finding shopping inspiration and guidance online.

 

 

Preparing for Black Friday

Google has recently introduced a guide to helping you prep in advance for these big sale days. By following their guidelines in advance, you can make sure your Black Friday & Cyber Monday web pages are indexed by Google. If you are having a sale starting this Friday, you need to get onto this now!!

In summary:

 Create the page before the sale so Googlebot can discover and index it (hint: make sure you have the Google Search Console set-up and request your URL is indexed)

 Follow SEO best practices. Use title tags that are relevant to your business and based on what people might search for. eg. Organic Skincare Black Friday Sale

 Link to the landing page from your home page

 Use a recurring URL, not a new one for each event — show that the event recurs yearly in the URL (ie. preference for /sale/black-friday over /sale/2020/black-friday)

 Include a relevant, high-quality image

  Have your page recrawled to have the content updated quickly

Also, don’t forget about optimising for personal searches, you can find out more here.

Check out my new online, self-managed course, The SEO School, which takes you through all the key tools and techniques of a successful SEO strategy.  The course is great for business owners, website managers and anyone who wants hands-on learning about all the essentials of SEO from an industry expert.  Find out more about The SEO School here.

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