What’s holding your website back from ranking well on Google – use our free SEO Audit today

SEO Icons
November 23, 2020

Are You Ready For Black Friday?

This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them finding shopping inspiration and guidance online.

 

 

Google has recently introduced a guide to helping you prep in advance for these big sale days. By following their guidelines in advance, you can make sure your Black Friday & Cyber Monday web pages are indexed by Google. If you are having a sale starting this Friday, you need to get onto this now!!

In summary:

 Create the page before the sale so Googlebot can discover and index it (hint: make sure you have the Google Search Console set-up and request your URL is indexed)

 Follow SEO best practices. Use title tags that are relevant to your business and based on what people might search for. eg. Organic Skincare Black Friday Sale

 Link to the landing page from your home page

 Use a recurring URL, not a new one for each event — show that the event recurs yearly in the URL (ie. preference for /sale/black-friday over /sale/2020/black-friday)

 Include a relevant, high-quality image

  Have your page recrawled to have the content updated quickly

Also, don’t forget about optimising for personal searches, you can find out more here.

If you are keen to learn about SEO, and want to join The SEO School, make sure you are on our mailing list to be notified, sign up here

FREE Community

Are you frustrated customers can’t find your website?

Join my FREE online community for SEO tips!

seo Freebies

Are you the best kept secret on the internet?

It’s time to change all that with my DIY SEO freebies!

The SEO Course

Do you have a website that’s not performing?

Learn SEO and put your website to work!

Other Blog Posts...

12 Things To Do When You Launch Your First Business Website

Launching a new website is exciting and a bit daunting.  No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business.  But great design and structure, engaging copy and high quality images are only part of the package.  You need your website to stand out,

12 Top Tips For Getting The Most From Your Blog

Putting the final full stop on a blog post is a great feeling, but it’s only half the job.  There’s a whole lot of work to be done in order to get your blog post working for you!  Publishing fresh, engaging and original content is a tried and tested technique for SEO, but it’s not as simple as just writing something and

SEO Tips You Can Use On Your Website In One Hour

You may not have an hour a day to spend on your SEO, but if you find just one hour every week, you’ll be amazed at how much you can accomplish.  Each of the following eight tasks can be done in under an hour, so they’re not onerous and the rewards will far outweigh the effort. So, why not book in an SEO hour

Want free SEO support?

Then join my Facebook community…

If you’re looking for a supportive online group that share the same mission – to get found online – then this community is for you!

From SEO updates and tips to Ask Me Anything Fridays, this is your space to pick-my-brains.