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Karen Dauncey

I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Karen Dauncey

Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.

Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.

Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).

To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.

Google’s Helpful Content Update: What it Means for SEO

Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results.  Its stated aim is to deliver the most relevant, most

It’s Not Too Late to Learn How to Do Your Own SEO

DIY has always been a business owner’s strength, so what’s stopping you from doing your own SEO? There’s nothing to fear about DIY SEO.  It’s easier and more affordable than you think and you’ll be amazed at the results you can achieve for your business. This article explains the basics of SEO and tells you

Why You Need More Than Just Keywords For Successful SEO

Yes, keywords play a significant part in helping your business get found online by your target market, but there’s more to successful SEO than just keywords. Don’t get me wrong, doing comprehensive keyword research and knowing how and where to use them in your online content is huge in terms of your digital visibility

How Do I Know What My SEO Agency Is Doing?

For some business owners, SEO is a mysterious unknown space.  Others are more motivated to understand how Google operates and how the search engine rankings work.  Whichever camp you’re in, if you have an SEO agency, you’ll be interested in this article which tells you where to look to see how they’re

Why SEO Is Important for Your Business

If your business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimisation. To compete successfully online, businesses need to invest in

What Is Search Intent?

Search intent relates to the ‘why’ of a search query.  What motivated a person to enter a particular phrase into Google?  What do they want to achieve?  What’s the purpose behind their search?  There’s always a reason why a person types a specific term into a search engine, and it’s known as ‘search intent’.

Why Does SEO Take So Long?

Are we there yet? That familiar cry from impatient youngsters on a car journey could easily come from a business owner on an SEO journey.  Both need patience and time to get to the destination but the end result will be worth the wait! SEO is a slow burn and, in many instances, it can take years for a business to

How To Find Out What Keywords Your Website Ranks For

Making assumptions about your keywords vs the facts can be the difference between online visibility and online anonymity.  There’s no substitute for the facts.  Surprisingly, Google Search Console is a really useful tool for discovering which keywords your website is actually ranking for and this data is all available

Best Keyword Research Tools for SEO

There are no shortcuts to online visibility. The only way to get found online by the people who will have a positive impact on the success of your business is to make sure you have the right keywords in your web-based content.  It’s as simple as that. And I’m not talking about stuffing keywords everywhere and

Getting Started in SEO for New Businesses

Starting a new business? First up – kudos to you.  It takes guts to go on your own.  But staying ahead of the game will take more than blood, sweat and tears which is why this article is a must-read for all new business owners. Search engine optimisation (SEO) will determine your online visibility – and for a new

Favourite Tools for Finding Blog Content Ideas

Got blogger’s block?  Not sure what your audience wants to read? Luckily there are some great tools out there that will help you find great blog content ideas and get your creative juices flowing. The other good news is that of the eight billion daily searches on Google, 15% are new ones.  That’s right, 15% of all

DIY SEO – Getting Your Website Indexed When You First Launch

Getting your website found on Google should be your number one priority when you launch your new website, this is true whether you just want to rank for your business name, or for keywords that are niche and highly relevant to your business. In fact, attracting organic traffic needs to be the continuous focus of

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