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Karen Dauncey
I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Karen Dauncey
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
Best Keyword Research Tools for SEO
There are no shortcuts to online visibility. The only way to get found online by the people who will have a positive impact on the success of your business is to make sure you have the right keywords in your web-based content. It’s as simple as that. And I’m not talking about stuffing keywords everywhere and
Getting Started in SEO for New Businesses
Starting a new business? First up – kudos to you. It takes guts to go on your own. But staying ahead of the game will take more than blood, sweat and tears which is why this article is a must-read for all new business owners. Search engine optimisation (SEO) will determine your online visibility – and for a new
Favourite Tools for Finding Blog Content Ideas
Got blogger’s block? Not sure what your audience wants to read? Luckily there are some great tools out there that will help you find great blog content ideas and get your creative juices flowing. The other good news is that of the eight billion daily searches on Google, 15% are new ones. That’s right, 15% of all
DIY SEO – Getting Your Website Indexed When You First Launch
Getting your website found on Google should be your number one priority when you launch your new website, this is true whether you just want to rank for your business name, or for keywords that are niche and highly relevant to your business. In fact, attracting organic traffic needs to be the continuous focus of
Where Did My Google Reviews Go?
Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published? Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of
How To Do SEO Research Using Google Search (For Free!)
Who doesn’t love getting something for nothing? And when it comes to the crucial issue of doing keyword research for your SEO, how good is it to know that one of the best tools costs nothing – and it’s right in front of your nose. It’s our faithful friend – Google Search. There are several ways you can use Google
How Businesses Can Improve Their Online User Experience
Want to know how to get your business to stand out online – even among the heavyweights? One of the main routes to greater digital visibility is User Experience (UX) and in this article, you’ll discover more about this crucial strategy and how it can drive increased traffic, higher conversions and improved revenues.
Six Off-Page SEO Tactics Every Website Should Use
When it comes to online visibility, what you do on other websites is just as important as the things you do on your own website. I’m talking about the importance of off-page SEO. These are activities that take place outside your website to improve your site’s rankings on the search engine pages, such as link-
Why Google Is Changing Your SEO Page Titles
Have you noticed some of your title tags are different to the ones you wrote? Well, unless your SEO page titles have matched up to Google’s expectations, you’ll probably find some of them will have been changed to meet the search engine’s new requirements. In fact, a recent research report showed that Google
What’s Happening To Google My Business?
“To keep things simple, Google my Business is being renamed Google Business Profile. And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-
Why the Legals on Your Website Are Important
If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site. The most common legals on a website are A Privacy Policy and Terms and Conditions. These outline your company policies, provide your customers with peace-of-mind and most importantly, they
Why You Need To Register A .au Domain Name For Your Business
The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged your priority claim, it may go to a competitor. In