Best Ways to Amplify Your Content
Generating fresh content for your blog takes time, effort and sometimes even money, so it’s imperative to get as much bang for your buck as possible.
Top Tips for Promoting Online Content
Check out my top tips for promoting your online content and getting more eyes on the prize.
1. Promote Your Content Through Email Marketing
An email database is a powerful asset and you can use it to target your content to customers who you already know are genuinely interested in what you have to say.
You don’t need to start with a huge email list as you can always grow it by having a newsletter sign-up on your website or blog or an opt-in box on your ecommerce transaction page. You can also run ads targeting a specific group of people who are likely to be interested in subscribing.
2. Include an Eye-Catching Visual Element in Your Content
A strong visual element like a photo, video or infographic is a great way to catch your audience’s attention when you’re sharing your blog. Remember to make the image or video shareable too – and don’t forget to optimise it with Alt text using relevant keywords.
3. Promote Your Content on Social Media
Your socials are one of the very best ways to broaden the reach of your new content.
I always recommend a combination of organic (free) and paid shares on social media because that will ensure that you target your existing followers and also tap into opportunities for a wider reach.
My blog post on B2B social media strategies gives a good insight into how to hone your strategy and cement a platform that brings true value within the B2B environment.
Organic Promotion on Social Media
Share your blog on your business and personal social media profiles. Instagram, Facebook, Twitter, LinkedIn, Pinterest are all great options for promoting content, but be mindful of matching the relevance and type of content with the platform.
For example, Twitter is great for trending news and because it’s such a fast-moving medium, you can always repost your blog several times in case people missed it. From a business perspective, LinkedIn is a really good outlet for sharing a blog because it will be seen by professionals in your industry.
When sharing on socials, use hashtags and mention other relevant accounts to help get your content in front of more people.
Paid Promotion on Social Media
Paid ad campaigns on social media channels are a great way of increasing your reach, building awareness, increasing conversions and growing your database. Compelling visuals are a MUST.
If you’re unsure of the best way to target your ads to a specific audience and how best to structure them according to the type of social media channel itself (for example, Instagram is heavily geared towards visual content while Twitter is all about short-form content), it’s best to chat to a digital marketing expert so that you’re on the money from the get-go.
4. Join Relevant Online Communities and Groups
Spend a little time investigating opportunities to join online communities that are relevant to your business. These may be Facebook groups, discussion forums like Quora, niche industry groups etc, and remember to tread slowly.
If you rush in headlong and start posting links immediately, the audience (and the moderators) will be suspicious of spam and you could be removed from the group. Establish your credentials first by interacting with the group on relevant topics, offering up useful information and answering questions. In time, you can then share a link to a relevant blog post.
5. Partner With Influencers
Influencer marketing (also known as branded content) can be a great way of increasing your brand awareness on social media. Depending on your industry, it may be possible to enlist the help of influencers or popular social media personalities to reach new target customers.
An influencer in a very niche area may consider free product samples, an opportunity to experience your brand or an offer to sponsor their next video as a trade-off for promoting your content, but popular influencers with extensive followings will come at a cost.
6. Look for Guest Blogging Opportunities
Guest blogging is an awesome way to increase your audience. And while it does take a bit of effort investigating opportunities, networking, reaching out to editors and website owners and building relationships, once you’ve established your credentials, you’ll be able to pitch your proposal for a guest blog.
Remember to include a link back to your website in the article or in your author bio – making sure it’s a ‘do follow’ link if at all possible.
7. Use a Scheduling Tool
A scheduling tool will save you valuable time when it comes to posting your content on multiple platforms. RecurPost, Hootsuite, SocialPilot and CoSchedule are all excellent options for connecting all your social media accounts and scheduling the posting of a blog on different platforms over a period of time.
What’s the Next Step When it Comes to Getting the Most Out of Your Online Content?
Amplifying your blog post through social media, email marketing, paid ads etc is all well and good, but it needs to be done in the context of a website that is optimised in terms of SEO.
Without solid SEO (download my free SEO Starter Kit to find out more) your website won’t appear in the search engine results and won’t be found by the people who matter to you. Customers and potential customers. Amplifying your content will get you more clicks and greater brand awareness, but it really needs to done as part of a wide-ranging SEO strategy.
That’s where The SEO School comes in. It’s the perfect way to learn the tools and techniques that will get your website found online, and best of all, you implement your strategy as you progress through the course modules. In fact, one of the modules is dedicated to blogging and content marketing. Find out more by contacting The SEO School or enrol in the course here.
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