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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How Long Does SEO Take? July 19, 2021

It’s one of the questions I get asked the most, how long will SEO take?  It’s perfectly understandable why website owners are keen to have a timeframe for their SEO.   Many rely on their websites to drive sales and business growth and they really need their SEO to kick-in so that they can start to reap the benefits

Everything You Need To Know About Core Web Vitals July 12, 2021

We all know that Google’s main aim is to give users the very best online experience possible and that websites that deliver an awesome experience will be rewarded with top rankings.  In June 2021, Google showed just how much value it puts on user experience with the introduction of a major new algorithm

Don’t Miss These Top 5 E-Commerce Tips For Successful Websites July 5, 2021

Is your e-commerce website meeting your sales targets? If you aren’t getting what you expected from your website, you’re not alone.   And very often, it’s simply a case of it being out of sight, out of mind.  In other words, your website is languishing too far down the search engine pages to be noticed by online

Why You Need To Add E-A-T To Your Website June 28, 2021

E-A-T is an acronym which stands for expertise, authoritativeness and trustworthiness and it relates to how Google values a website and how it ranks webpages in its search engine results pages. Google introduced its E-A-T website quality standards concept in 2018, and it is just as important today as it was

Five Steps To Identifying And Removing Google Reviews June 21, 2021

Whether you’re searching online for a new restaurant to try, buying a washing machine, choosing a hotel or deciding on a tradie, if you don’t take Google reviews into consideration, you’re in the minority.  According to Qualtrics, 93% of consumers are influenced by online reviews when they’re making purchasing

SEO Versus Google Ads June 14, 2021

The title of this article makes it seem like there’s a bit of competition between SEO and Google Ads and that you need to choose one over the other.  But you don’t, I love them both and depending on your business, will either use both or one strategy to get your business visibility on Google. In my experience,

How To Choose The Right Google My Business Category June 7, 2021

Choosing a great Google My Business category is pretty straightforward when you know how, and getting the category right can have a big influence on your rankings within Google Maps. Even if you have already set-up your Google My Business account, it is still worthwhile going back to check to make sure your

Who Has Been Making Edits To My GMB Listing? May 31, 2021

Have you noticed that some of the details on your Google My Business listing have changed?  And it wasn’t you doing the edits!  Don’t panic.  I get asked about this often and while unauthorised changes on your GMB listing aren’t always threatening, they can harm your business.   I’ve also noticed that despite

15 Top Tips For Writing Text Ads In Google Ads May 24, 2021

Does the thought of writing Google Ads give you nightmares?  Could you do with some insider tips on how to craft ads that clearly explain what you’re offering, encourage click-throughs and which improve your Quality Rating and your conversion rates?   If your answer was ‘yes’, then you need to read on …

Top 10 Tips For Monitoring Your Google Ads Campaign May 17, 2021

A Google Ads campaign can work wonders for your online business, but you also need to work on it to ensure it maintains momentum and effectiveness.  And importantly, you need to ensure it delivers an ROI that meets your expectations. Many people fall into the complacency trap when it comes to Google Ads …

Why I Launched The SEO School May 10, 2021

Here’s a fact.  Every single business that has a website wants to improve its site’s rankings in the search pages.  Here’s another fact.  Smart SEO will help any website significantly improve its online visibility and their rankings. In my 20-plus years working as an SEO specialist in Perth, I’ve learnt that there’s no …

Our Favourite Free Tools For SEO May 3, 2021

Looking to improve your SEO workflow but don’t have a huge budget? Guess what.  We’ve rounded up some amazing free SEO tools that will get the job done quickly and effectively, so you can look after your budget while they look after your website’s performance. AnswerthePublic. This keyword research tool