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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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16 Great Keyword Tips for WordPress SEO
February 20, 2023
WordPress is widely regarded as the world’s best content management system for SEO largely because the basic structure is very search-engine friendly plus there are plenty of options for additional optimisation using plugins and themes. While SEO can get technical, you don’t need to be a tech-wiz to optimise
5 Reasons Why You Need Local SEO
February 13, 2023
Are you a local business trying to make your mark on the digital landscape? If so, you’re in luck! Local SEO is an invaluable way to leverage your online presence and reach potential customers. In this article, we’ll discuss five reasons why local SEO is essential for any business looking to succeed in the digital age.
3 Top Tips For Content Marketing To Help Small Business Owners
February 6, 2023
In today’s highly competitive business landscape where capturing and holding a potential customer’s interest for long enough for them to consider what you’re offering (let alone make a purchase) is more challenging than ever, it’s imperative to nail your content marketing. And for small businesses which have
14 Blog Ideas You Can Steal
January 30, 2023
One of the secrets to blogging success is publishing great content regularly, but coming up with fresh ideas for blogs can be a real challenge. Excellent writing skills are important, but unless you have engaging and helpful topics for your users, it’s a dead-end. With over 600 million active websites and over 7.5
How to Optimise Your Website for Voice Search
November 21, 2022
‘Hey Siri, how do I optimise my website for voice search?’ There is an old saying that ‘many hands make light work’, but with the rapid rise of voice search and the growing number of people around the world turning to virtual assistants on smart devices or mobiles to find and do things for them, today’s version
Best Ways to Amplify Your Content
November 14, 2022
Generating fresh content for your blog takes time, effort and sometimes even money, so it’s imperative to get as much bang for your buck as possible. Check out my top tips for promoting your online content and getting more eyes on the prize. Promote your content through email marketing. An email database is
Google’s Helpful Content Update: What it Means for SEO
November 7, 2022
Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results. Its stated aim is to deliver the most relevant, most
It’s Not Too Late to Learn How to Do Your Own SEO
November 3, 2022
DIY has always been a business owner’s strength, so what’s stopping you from doing your own SEO? There’s nothing to fear about DIY SEO. It’s easier and more affordable than you think and you’ll be amazed at the results you can achieve for your business. This article explains the basics of SEO and tells you
Why You Need More Than Just Keywords For Successful SEO
October 31, 2022
Yes, keywords play a significant part in helping your business get found online by your target market, but there’s more to successful SEO than just keywords. Don’t get me wrong, doing comprehensive keyword research and knowing how and where to use them in your online content is huge in terms of your digital visibility
How Do I Know What My SEO Agency Is Doing?
October 24, 2022
For some business owners, SEO is a mysterious unknown space. Others are more motivated to understand how Google operates and how the search engine rankings work. Whichever camp you’re in, if you have an SEO agency, you’ll be interested in this article which tells you where to look to see how they’re
Why SEO Is Important for Your Business
October 19, 2022
If your business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimisation. To compete successfully online, businesses need to invest in
What Is Search Intent?
October 17, 2022
Search intent relates to the ‘why’ of a search query. What motivated a person to enter a particular phrase into Google? What do they want to achieve? What’s the purpose behind their search? There’s always a reason why a person types a specific term into a search engine, and it’s known as ‘search intent’.