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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Why EEAT Matters More Than Ever in 2025
September 4, 2025
When I first started in SEO back in 2003, the rules were simple: stuff enough keywords on a page, get a few backlinks, and you had a decent chance of ranking on Google. Fast forward 20+ years and the landscape couldn’t look more different. Yet one thing has never changed: Google’s mission to serve the […]
SEO is Evolving – And So Are We
August 21, 2025
If you’ve been following The SEO School for a while, you’ll know that my mission has always been to give business owners practical, no-nonsense SEO training they can actually use. The SEO industry is constantly shifting, and so are the tools and strategies I teach. That’s why it’s time for some changes at The SEO […]
Black Friday SEO Deals to Skyrocket Your Website’s Success
November 21, 2024
It’s Black Friday, and I’ve got some incredible offers to help you take control of your SEO and finally get your website noticed by Google! Whether you’re just starting out or ready to go all-in, these deals are designed to help you rank higher, attract your dream customers, and grow your business online. All offers […]
The Power Of Local SEO
December 5, 2023
We talk about how technology and digital communications have literally put the whole world at our fingertips, but the reality is that we still love local. And that’s why we have to love local when it comes to SEO. Why does local SEO matter? Local SEO is important because the days of relying on a Yellow Pages
8 Ways To AI-Proof Your Content
October 6, 2023
AI is on everyone’s lips. All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems. Should we fear the future? If you’re a content creator, here’s some good news. This
Why You Need Backlinks For Great SEO
August 6, 2023
It’s no secret that SEO requires a multi-pronged approach in order to be effective. Some elements are simple and easy to implement while others require more technical expertise, but each one plays a role in great SEO. This article covers one of the most important elements of SEO…backlinks. Backlinks are links to
50 Ways To Generate Ideas For Your Business Blog
June 11, 2023
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this
Why You Should Be Using Google Posts
June 4, 2023
Google Business Profile posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends. The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts
Extra ‘E’ in ‘E-A-T’ shows Google has an appetite for experience
March 6, 2023
If you take your SEO seriously, you’ll know about the concept of E-A-T. E-A-T stands for Expertise-Authority-Trust and it forms part of the Search Quality Evaluator guidelines that Google uses to evaluate the credibility and standing of web pages, of the author of the content and of the website as a whole. You
16 Great Keyword Tips for WordPress SEO
February 20, 2023
WordPress is widely regarded as the world’s best content management system for SEO largely because the basic structure is very search-engine friendly plus there are plenty of options for additional optimisation using plugins and themes. While SEO can get technical, you don’t need to be a tech-wiz to optimise
5 Reasons Why You Need Local SEO
February 13, 2023
Are you a local business trying to make your mark on the digital landscape? If so, you’re in luck! Local SEO is an invaluable way to leverage your online presence and reach potential customers. In this article, we’ll discuss five reasons why local SEO is essential for any business looking to succeed in the digital age.
3 Top Tips For Content Marketing To Help Small Business Owners
February 6, 2023
In today’s highly competitive business landscape where capturing and holding a potential customer’s interest for long enough for them to consider what you’re offering (let alone make a purchase) is more challenging than ever, it’s imperative to nail your content marketing. And for small businesses which have
