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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Our fave tools for SEO January 4, 2021

We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement!  Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most relevant …

Love Local SEO For Better Business December 28, 2020

A strong focus on local SEO will get your small or medium-sized business on the map.  Literally. People are getting smarter and more specific when they’re looking online for a business, product, service or solution and they’ll often include a suburb location in their search.  So if you have a small or medium …

Why Keyword Research Is So Important December 21, 2020

You know that camping trip when you don’t have the right gear.  It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that.  The better equipped you are and the more planning you do beforehand …

What Google Accounts Do I Need For My Business? December 14, 2020

When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account …

6 Things Every Business Website Needs December 7, 2020

There’s an online answer for just about everything in this technology-driven world of ours.    We shop.  We look for solutions.  We find services.  We socialise and exercise online.  We educate and entertain ourselves online.  And that’s why it’s virtually unthinkable for a business not to have a website. But there …

Getting Your Small Business Up and Running Online November 30, 2020

Just because your business is small doesn’t mean you have to limit your aspirations for online success. Even small businesses need big ideas and if you’re after some smart solutions to kickstart your online presence, you’re at the right place. Here’s a good analogy to use if you’re trying to conceptualise your …

Are You Ready For Black Friday? November 23, 2020

This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them …

Making Sense Of Google Analytics November 16, 2020

Google Analytics is a fantastic tool, and one I would recommend any business owner to use in conjunction with their website. Unfortunately, time and time again I see business owners set up their Google account, open Analytics, and become completely overwhelmed with everything there is to analyse. This is …

3 Easy Ways to Find Your Competitors’ Backlinks November 9, 2020

Why is it important to learn what your competitors are doing in terms of their backlinks? In this article, I’ll show you where to find quality backlinks as well as give you practical tips on boosting your backlinks. As you know, link building is fundamental to Search Engine Optimisation and is crucial for improving …

Top Tips for Google My Business Optimisation November 2, 2020

Google My Business is a very useful – and free – tool that helps people find your small business or organisation when they’re searching online across Google Search and Google Maps.  It works for businesses that have a physical location as well as for online only entities that serve businesses owners in person …

Make Keyword Intent A Big Part of Your Google Ads Campaign October 26, 2020

You wouldn’t look for treasure blindfolded, so why would you run a Google Ads campaign without doing the appropriate keywords research? Keyword research underpins all successful Google Ads campaigns – and it really is a case of the more you put in, the more you’ll get out.   Essentially, you need to …

Top 10 Sites For Local Citations In Australia October 19, 2020

Citations are listings for your business and its contact details on the web.  These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. When it comes to building my clients’ local citation links …