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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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The Power Of Local SEO December 5, 2023

We talk about how technology and digital communications have literally put the whole world at our fingertips, but the reality is that we still love local.  And that’s why we have to love local when it comes to SEO. Why does local SEO matter? Local SEO is important because the days of relying on a Yellow Pages

8 Ways To AI-Proof Your Content October 6, 2023

AI is on everyone’s lips.  All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems.  Should we fear the future?  If you’re a content creator, here’s some good news.  This

Why You Need Backlinks For Great SEO August 6, 2023

It’s no secret that SEO requires a multi-pronged approach in order to be effective. Some elements are simple and easy to implement while others require more technical expertise, but each one plays a role in great SEO. This article covers one of the most important elements of SEO…backlinks. Backlinks are links to

50 Ways To Generate Ideas For Your Business Blog June 11, 2023

Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this

Why You Should Be Using Google Posts June 4, 2023

Google Business Profile posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends.  The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts

Extra ‘E’ in ‘E-A-T’ shows Google has an appetite for experience March 6, 2023

If you take your SEO seriously, you’ll know about the concept of E-A-T.  E-A-T stands for Expertise-Authority-Trust and it forms part of the Search Quality Evaluator guidelines that Google uses to evaluate the credibility and standing of web pages, of the author of the content and of the website as a whole.  You

16 Great Keyword Tips for WordPress SEO February 20, 2023

WordPress is widely regarded as the world’s best content management system for SEO largely because the basic structure is very search-engine friendly plus there are plenty of options for additional optimisation using plugins and themes. While SEO can get technical, you don’t need to be a tech-wiz to optimise

5 Reasons Why You Need Local SEO February 13, 2023

Are you a local business trying to make your mark on the digital landscape? If so, you’re in luck! Local SEO is an invaluable way to leverage your online presence and reach potential customers. In this article, we’ll discuss five reasons why local SEO is essential for any business looking to succeed in the digital age.

3 Top Tips For Content Marketing To Help Small Business Owners February 6, 2023

In today’s highly competitive business landscape where capturing and holding a potential customer’s interest for long enough for them to consider what you’re offering (let alone make a purchase) is more challenging than ever, it’s imperative to nail your content marketing. And for small businesses which have

14 Blog Ideas You Can Steal January 30, 2023

One of the secrets to blogging success is publishing great content regularly, but coming up with fresh ideas for blogs can be a real challenge.   Excellent writing skills are important, but unless you have engaging and helpful topics for your users, it’s a dead-end. With over 600 million active websites and over 7.5

How to Optimise Your Website for Voice Search November 21, 2022

‘Hey Siri, how do I optimise my website for voice search?’ There is an old saying that ‘many hands make light work’, but with the rapid rise of voice search and the growing number of people around the world turning to virtual assistants on smart devices or mobiles to find and do things for them, today’s version

Best Ways to Amplify Your Content November 14, 2022

Generating fresh content for your blog takes time, effort and sometimes even money, so it’s imperative to get as much bang for your buck as possible. Check out my top tips for promoting your online content and getting more eyes on the prize. Promote your content through email marketing. An email database is

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