SEO is no longer a nice-to-have. It’s a must-have.
More and more businesses are vying for attention in the highly competitive digital space and if they don’t have SEO, they run the risk of disappearing into the ether.
There’s a reason why Shopify is one of the most popular ecommerce platforms in the world with well over a million stores and counting. Plenty of reasons actually. Shopify makes setting up a virtual store simple and easy – even for non-techies – and it’s totally customisable as well as being affordable. That’s all
You hear a lot about on-page and off-page SEO strategies, but do you know the difference between the two? This article unpacks the differences, gives some examples of each strategy and explains why every SEO campaign needs a combination of the two in order to be successful. There’s a distinct separation
Backlinks have played a key role in successful SEO strategies for a long time and they’re as important today as they’ve ever been. But as always, the trick is making sure you prioritise quality over quantity. This article discusses the importance and advantages of backlinks and provides some tips on how you can
A WordPress website isn’t something you can ‘set and forget’. Even if you feel like you’ve put in a mammoth effort getting your website up and running, populated it with great content and visuals and are getting a good response to it, it is still an asset that needs constant maintenance and upgrading. Just as a
Like many mothers, Google’s MUM has a range of extraordinary abilities – except that this it appears to be a superpower on another level altogether! MUM stands for Multitask Unified Model and it is a new way that Google understands and contextualises information. Basically, it’s Artificial Intelligence technology
For many businesses, and particularly e-commerce enterprises, their websites are their most powerful marketing tool and are unquestionably the key to success in the hotly contested digital space. But remember, good website design is as much about satisfying the search engines as it is about satisfying the
When it comes to SEO, the aim is not to learn from mistakes, but rather to try and avoid making them in the first place! With SEO, you really do want to try and get it right first time if possible. The reality is that many people do make mistakes and they only realise that their efforts have been in vain when they don’t
It’s one of the questions I get asked the most, how long will SEO take? It’s perfectly understandable why website owners are keen to have a timeframe for their SEO. Many rely on their websites to drive sales and business growth and they really need their SEO to kick-in so that they can start to reap the benefits
We all know that Google’s main aim is to give users the very best online experience possible and that websites that deliver an awesome experience will be rewarded with top rankings. In June 2021, Google showed just how much value it puts on user experience with the introduction of a major new algorithm
Is your e-commerce website meeting your sales targets? If you aren’t getting what you expected from your website, you’re not alone. And very often, it’s simply a case of it being out of sight, out of mind. In other words, your website is languishing too far down the search engine pages to be noticed by online
E-A-T is an acronym which stands for expertise, authoritativeness and trustworthiness and it relates to how Google values a website and how it ranks webpages in its search engine results pages. Google introduced its E-A-T website quality standards concept in 2018, and it is just as important today as it was