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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Simple SEO Fixes You Can Make With Screaming Frog October 25, 2021

If you’ve put in the hard yards setting up your website’s search engine optimisation, the very last thing you want is for it to croak because of technical issues.  That’s where Screaming Frog comes in. Screaming Frog is a powerful and flexible free spider tool that basically mimics the way Google crawls sites.  It

Why Local SEO is Important to your Business October 18, 2021

If you have a business premises or service customers in a set geographical area, you can’t afford not to invest in local SEO.   It’s likely to be the difference between your website getting lost – or being found. And in today’s highly competitive business world and increasingly busy being seen where it counts

SEO Tips for Beginners October 11, 2021

If you’re new to the world of SEO, things can seem a little daunting.  You want your website to stand out in the search engines, but where do you start? Let’s have a quick look at some numbers first.  While Google doesn’t give out official figures, it’s estimated that it processes about 5.6 billion searches every day! 

How Local SEO Can Help Your Tradie Business October 4, 2021

Whether you’re a plumber, an electrician, a bricklayer, a tiler or even a jack of all trades – the chances are you’re pretty keen to get your business noticed where it counts.  In your local area. The trick of the tradies is local search engine optimisation – or local SEO.  Local SEO is all about targeting local users,

Top Tips For Creating An SEO-Friendly Site Structure September 27, 2021

If you’re looking for strong performance from your SEO strategy, you need a strong website structure.  The two are inextricably linked and if top spots in the search engine rankings are on your radar, you will need a solid site structure. Unfortunately, the significance of site structure in SEO is often overlooked and

Three Things You Should Do To Improve Your Shopify Website September 20, 2021

Shopify is an awesome platform for your e-commerce website, but don’t be disheartened if sales are sluggish.  You may even be seeing lots of traffic but only a few conversions. Don’t panic.  You’re not alone.  Many website owners experience the same issues but there are some simple steps to take that will

SEO Checklist For Business Websites September 13, 2021

SEO is no longer a nice-to-have.  It’s a must-have.

More and more businesses are vying for attention in the highly competitive digital space and if they don’t have SEO, they run the risk of disappearing into the ether.  

Getting Sales From Your Shopify Website September 6, 2021

There’s a reason why Shopify is one of the most popular ecommerce platforms in the world with well over a million stores and counting.  Plenty of reasons actually.  Shopify makes setting up a virtual store simple and easy – even for non-techies – and it’s totally customisable as well as being affordable. That’s all

All You Need To Know About The Differences Between On Page And Off Page SEO August 30, 2021

You hear a lot about on-page and off-page SEO strategies, but do you know the difference between the two? This article unpacks the differences, gives some examples of each strategy and explains why every SEO campaign needs a combination of the two in order to be successful. There’s a distinct separation

Why Backlinks Are So Important For SEO August 23, 2021

Backlinks have played a key role in successful SEO strategies for a long time and they’re as important today as they’ve ever been.  But as always, the trick is making sure you prioritise quality over quantity. This article discusses the importance and advantages of backlinks and provides some tips on how you can

What Every Business Should Know About WordPress Website Maintenance August 16, 2021

A WordPress website isn’t something you can ‘set and forget’.  Even if you feel like you’ve put in a mammoth effort getting your website up and running, populated it with great content and visuals and are getting a good response to it, it is still an asset that needs constant maintenance and upgrading.  Just as a

Introducing MUM – the Revolutionary AI Technology Transforming Google Search August 9, 2021

Like many mothers, Google’s MUM has a range of extraordinary abilities – except that this it appears to be a superpower on another level altogether! MUM stands for Multitask Unified Model and it is a new way that Google understands and contextualises information.  Basically, it’s Artificial Intelligence technology