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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How To Maintain Your SEO Results When Your Website Goes Live October 12, 2020

Website redesigns are usually fun and exciting; it’s like getting a digital facelift for your business. But if you get it wrong, you can end up losing a lot – especially when it comes to your SEO rankings. This is a common problem which I often come across when new websites go live without being actively …

Why Are Local Citations So Important October 5, 2020

Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney’ or ‘electrician Subiaco’. Trying to rank for your keyword with a major city …

Broad Match Keywords in Google Ads: What A Mistake September 28, 2020

A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas …

How To Come Up With Blog Ideas That Generate Traffic September 21, 2020

Sometimes getting inspired as a blogger isn’t as easy as putting on a pot of coffee and letting the ideas pour out of you and onto your content calendar. Don’t know what a content calendar is? Don’t worry, I’ll get you up to speed. Here are some ways to come up with blog ideas that generate traffic …

10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign September 14, 2020

As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business.  If you want to do business online, the first step you should take is to prepare your website – a well-planned website is the foundation of any good online marketing …

How To Deal With Facebook Haters On Your Business Page September 7, 2020

These days, it’s almost impossible to run a business and not consider having some form of social media presence. Whether it’s Facebook, Instagram, Pinterest, Snapchat or Twitter, at least one of these is bound to be relevant for your business. More often than not Facebook is most people’s social media of …

Beginner’s Guide To Using Meta Tags For SEO August 31, 2020

Meta tags are often overlooked, but can be very valuable to both your SEO and clickthrough rate from organic search (the Google search results page) when done right.

Why you should check your Search Terms Report in Google Ads August 24, 2020

One of my favourite reports is the Search Terms Report.  This report allows me to view search terms for the account as a whole, as well as by Campaign and by Ad Group which gives me more specific information. 

50 Ways To Generate Ideas For Your Business Blog August 17, 2020

Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too.