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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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3 Easy Ways to Find Your Competitors’ Backlinks
November 9, 2020
Why is it important to learn what your competitors are doing in terms of their backlinks? In this article, I’ll show you where to find quality backlinks as well as give you practical tips on boosting your backlinks. As you know, link building is fundamental to Search Engine Optimisation and is crucial for improving …
Top Tips for Google My Business Optimisation
November 2, 2020
Google My Business is a very useful – and free – tool that helps people find your small business or organisation when they’re searching online across Google Search and Google Maps. It works for businesses that have a physical location as well as for online only entities that serve businesses owners in person …
Make Keyword Intent A Big Part of Your Google Ads Campaign
October 26, 2020
You wouldn’t look for treasure blindfolded, so why would you run a Google Ads campaign without doing the appropriate keywords research? Keyword research underpins all successful Google Ads campaigns – and it really is a case of the more you put in, the more you’ll get out. Essentially, you need to …
Top 10 Sites For Local Citations In Australia
October 19, 2020
Citations are listings for your business and its contact details on the web. These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. When it comes to building my clients’ local citation links …
How To Maintain Your SEO Results When Your Website Goes Live
October 12, 2020
Website redesigns are usually fun and exciting; it’s like getting a digital facelift for your business. But if you get it wrong, you can end up losing a lot – especially when it comes to your SEO rankings. This is a common problem which I often come across when new websites go live without being actively …
Why Are Local Citations So Important
October 5, 2020
Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney’ or ‘electrician Subiaco’. Trying to rank for your keyword with a major city …
Broad Match Keywords in Google Ads: What A Mistake
September 28, 2020
A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas …
How To Come Up With Blog Ideas That Generate Traffic
September 21, 2020
Sometimes getting inspired as a blogger isn’t as easy as putting on a pot of coffee and letting the ideas pour out of you and onto your content calendar. Don’t know what a content calendar is? Don’t worry, I’ll get you up to speed. Here are some ways to come up with blog ideas that generate traffic …
10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign
September 14, 2020
As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business. Read my blog to find out 10 things to do to your website to get ready for your digital marketing campaign.
How To Deal With Facebook Haters On Your Business Page
September 7, 2020
These days, it’s almost impossible to run a business and not consider having some form of social media presence. Whether it’s Facebook, Instagram, Pinterest, Snapchat or Twitter, at least one of these is bound to be relevant for your business. More often than not Facebook is most people’s social media of …
Beginner’s Guide To Using Meta Tags For SEO
August 31, 2020
Meta tags are often overlooked, but can be very valuable to both your SEO and clickthrough rate from organic search (the Google search results page) when done right.
Why You Should Check Your Search Terms Report in Google Ads
August 24, 2020
One of my favourite reports is the Search Terms Report. This report allows me to view search terms for the account as a whole, as well as by Campaign and by Ad Group which gives me more specific information.