If your business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimisation. To compete successfully online, businesses need to invest in
Search intent relates to the ‘why’ of a search query. What motivated a person to enter a particular phrase into Google? What do they want to achieve? What’s the purpose behind their search? There’s always a reason why a person types a specific term into a search engine, and it’s known as ‘search intent’.
Are we there yet? That familiar cry from impatient youngsters on a car journey could easily come from a business owner on an SEO journey. Both need patience and time to get to the destination but the end result will be worth the wait! SEO is a slow burn and, in many instances, it can take years for a business to
Making assumptions about your keywords vs the facts can be the difference between online visibility and online anonymity. There’s no substitute for the facts. Surprisingly, Google Search Console is a really useful tool for discovering which keywords your website is actually ranking for and this data is all available
There are no shortcuts to online visibility. The only way to get found online by the people who will have a positive impact on the success of your business is to make sure you have the right keywords in your web-based content. It’s as simple as that. And I’m not talking about stuffing keywords everywhere and
Starting a new business? First up – kudos to you. It takes guts to go on your own. But staying ahead of the game will take more than blood, sweat and tears which is why this article is a must-read for all new business owners. Search engine optimisation (SEO) will determine your online visibility – and for a new
Got blogger’s block? Not sure what your audience wants to read? Luckily there are some great tools out there that will help you find great blog content ideas and get your creative juices flowing. The other good news is that of the eight billion daily searches on Google, 15% are new ones. That’s right, 15% of all
Getting your website found on Google should be your number one priority when you launch your new website, this is true whether you just want to rank for your business name, or for keywords that are niche and highly relevant to your business. In fact, attracting organic traffic needs to be the continuous focus of
Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published? Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of
Who doesn’t love getting something for nothing? And when it comes to the crucial issue of doing keyword research for your SEO, how good is it to know that one of the best tools costs nothing – and it’s right in front of your nose. It’s our faithful friend – Google Search. There are several ways you can use Google
Want to know how to get your business to stand out online – even among the heavyweights? One of the main routes to greater digital visibility is User Experience (UX) and in this article, you’ll discover more about this crucial strategy and how it can drive increased traffic, higher conversions and improved revenues.
When it comes to online visibility, what you do on other websites is just as important as the things you do on your own website. I’m talking about the importance of off-page SEO. These are activities that take place outside your website to improve your site’s rankings on the search engine pages, such as link-