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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Getting Started in SEO for New Businesses September 5, 2022

Starting a new business? First up – kudos to you.  It takes guts to go on your own.  But staying ahead of the game will take more than blood, sweat and tears which is why this article is a must-read for all new business owners. Search engine optimisation (SEO) will determine your online visibility – and for a new

Favourite Tools for Finding Blog Content Ideas August 29, 2022

Got blogger’s block?  Not sure what your audience wants to read? Luckily there are some great tools out there that will help you find great blog content ideas and get your creative juices flowing. The other good news is that of the eight billion daily searches on Google, 15% are new ones.  That’s right, 15% of all

DIY SEO – Getting Your Website Indexed When You First Launch August 22, 2022

Getting your website found on Google should be your number one priority when you launch your new website, this is true whether you just want to rank for your business name, or for keywords that are niche and highly relevant to your business. In fact, attracting organic traffic needs to be the continuous focus of

Where Did My Google Reviews Go? August 15, 2022

Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published?  Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of

How To Do SEO Research Using Google Search (For Free!) August 8, 2022

Who doesn’t love getting something for nothing? And when it comes to the crucial issue of doing keyword research for your SEO, how good is it to know that one of the best tools costs nothing – and it’s right in front of your nose.  It’s our faithful friend – Google Search. There are several ways you can use Google

How Businesses Can Improve Their Online User Experience August 1, 2022

Want to know how to get your business to stand out online – even among the heavyweights? One of the main routes to greater digital visibility is User Experience (UX) and in this article, you’ll discover more about this crucial strategy and how it can drive increased traffic, higher conversions and improved

Six Off-Page SEO Tactics Every Website Should Use July 25, 2022

When it comes to online visibility, what you do on other websites is just as important as the things you do on your own website. I’m talking about the importance of off-page SEO.  These are activities that take place outside your website to improve your site’s rankings on the search engine pages, such as link-

A Guide to B2B Social Media Strategies July 19, 2022

Social media provides a critical marketing tool for both B2B and B2C. While the most usual aim for the latter is to generate sales, the ethos behind B2B social media is somewhat more complex. Successful social content for businesses targeting other businesses is very different from channelling customers down

Why Google Is Changing Your SEO Page Titles July 18, 2022

Have you noticed some of your title tags are different to the ones you wrote? Well, unless your SEO page titles have matched up to Google’s expectations, you’ll probably find some of them will have been changed to meet the search engine’s new requirements.  In fact, a recent research report showed that Google

What’s Happening To Google My Business? July 11, 2022

“To keep things simple, Google my Business is being renamed Google Business Profile.  And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-

Why the Legals on Your Website Are Important July 4, 2022

If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site. The most common legals on a website are A Privacy Policy and Terms and Conditions. These outline your company policies, provide your customers with peace-of-mind and most importantly, they

Why You Need To Register A .au Domain Name For Your Business June 27, 2022

The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged your priority claim, it may go to a competitor.  In