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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How to Monitor Your Website Traffic: A Simple Guide February 21, 2022

To stay ahead in the highly competitive online business space, you need to measure the success of your marketing strategy.  The only way you’ll improve results and increase conversions is if you track your visitors and evaluate what they do when they land on your website.  This will show you which of your tactics

What Google’s Vicinity Update Means For Local Business Owners February 14, 2022

A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results.  There were reports of fluctuating and falling

Learning SEO: Expectation Versus Reality February 7, 2022

If you believe some Facebook groups, you’d think it was easy to get a website to rank well on Google.  All it takes is regular posting of blogs, right? Wrong. I often come across groups on Facebook where frequent blogging is touted as the answer to a top spot in the search engine pages, or that using image alts is

7 Top SEO Trends For 2022 January 31, 2022

If we’ve learnt one thing from the world in the past year – it’s that nothing stays the same.  And nothing should stay the same when it comes to your SEO either.  Google and the other search engines change their algorithms constantly – and websites need to regularly refresh their SEO strategies to stay relevant

12 Things To Do When You Launch Your First Business Website January 3, 2022

Launching a new website is exciting and a bit daunting.  No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business.  But great design and structure, engaging copy and high quality images are only part of the package.  You need your website to stand out,

12 Top Tips For Getting The Most From Your Blog December 27, 2021

Putting the final full stop on a blog post is a great feeling, but it’s only half the job.  There’s a whole lot of work to be done in order to get your blog post working for you!  Publishing fresh, engaging and original content is a tried and tested technique for SEO, but it’s not as simple as just writing something and

SEO Tips You Can Use On Your Website In One Hour December 20, 2021

You may not have an hour a day to spend on your SEO, but if you find just one hour every week, you’ll be amazed at how much you can accomplish.  Each of the following eight tasks can be done in under an hour, so they’re not onerous and the rewards will far outweigh the effort. So, why not book in an SEO hour

Optimising Your Website For Near Me Searches December 13, 2021

Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy.  Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking

Getting Started With Link Building December 6, 2021

If you’re new to the world of SEO, it can be quite challenging getting to grips with the ins and outs of link building. This guide highlights some tried and tested ways of building backlinks which will get the ball rolling on this crucial component of SEO. But first let’s look at why you shouldn’t ignore link-building if you

Why You Need To Blog For SEO November 29, 2021

Blogging isn’t only for bloggers.  If you want your website to come up as the answer to people’s online searches – ie. appearing at or near the top of Google’s search engine pages (SERPs) – you need to be writing blogs on a regular basis.  And it doesn’t matter what type of website you have – you could be in retail

Tips On Why And How You Should Respond To Negative Reviews November 22, 2021

When your business is in the firing line via a negative online review, the criticism is hard to hear.  It may be upsetting, hurtful and even embarrassing.   Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become

Your Questions About Title Tags and Google’s Latest Update Answered Here November 15, 2021

Google’s recent page title update has got a lot of people talking – and thinking – about title tags.  Why did Google make changes to their system?  Why are title tags important?  What should I be doing?  Does this update affect my SEO? This article will answer all those questions plus give you some tips on how to