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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Tips On Why And How You Should Respond To Negative Reviews November 22, 2021

When your business is in the firing line via a negative online review, the criticism is hard to hear.  It may be upsetting, hurtful and even embarrassing.   Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become

Your Questions About Title Tags and Google’s Latest Update Answered Here November 15, 2021

Google’s recent page title update has got a lot of people talking – and thinking – about title tags.  Why did Google make changes to their system?  Why are title tags important?  What should I be doing?  Does this update affect my SEO? This article will answer all those questions plus give you some tips on how to

Can I Learn SEO On My Own? November 8, 2021

With a little effort, you can turn ‘SE-Oh no’ into ‘SE -Oh Yes’!  Many people mistakenly believe that SEO is far too complicated and technical for a lay person to manage and that it’s best left to the experts (or those with big budgets).   In fact, getting started is surprisingly easy and surprisingly affordable. If you

What Is Google’s Local Algorithm? November 1, 2021

It’s widely known that Google uses a complex algorithm to work out where websites rank on its search engine pages, but not everyone is aware that it uses a slightly different set of factors for local results. The difference may seem small, but the outcome can be significant. If you’ve got a local business, it could

Simple SEO Fixes You Can Make With Screaming Frog October 25, 2021

If you’ve put in the hard yards setting up your website’s search engine optimisation, the very last thing you want is for it to croak because of technical issues.  That’s where Screaming Frog comes in. Screaming Frog is a powerful and flexible free spider tool that basically mimics the way Google crawls sites.  It

Why Local SEO is Important to your Business October 18, 2021

If you have a business premises or service customers in a set geographical area, you can’t afford not to invest in local SEO.   It’s likely to be the difference between your website getting lost – or being found. And in today’s highly competitive business world and increasingly busy being seen where it counts

SEO Tips for Beginners October 11, 2021

If you’re new to the world of SEO, things can seem a little daunting.  You want your website to stand out in the search engines, but where do you start? Let’s have a quick look at some numbers first.  While Google doesn’t give out official figures, it’s estimated that it processes about 5.6 billion searches every day! 

How Local SEO Can Help Your Tradie Business October 4, 2021

Whether you’re a plumber, an electrician, a bricklayer, a tiler or even a jack of all trades – the chances are you’re pretty keen to get your business noticed where it counts.  In your local area. The trick of the tradies is local search engine optimisation – or local SEO.  Local SEO is all about targeting local users,

Top Tips For Creating An SEO-Friendly Site Structure September 27, 2021

If you’re looking for strong performance from your SEO strategy, you need a strong website structure.  The two are inextricably linked and if top spots in the search engine rankings are on your radar, you will need a solid site structure. Unfortunately, the significance of site structure in SEO is often overlooked and

Three Things You Should Do To Improve Your Shopify Website September 20, 2021

Shopify is an awesome platform for your e-commerce website, but don’t be disheartened if sales are sluggish.  You may even be seeing lots of traffic but only a few conversions. Don’t panic.  You’re not alone.  Many website owners experience the same issues but there are some simple steps to take that will

SEO Checklist For Business Websites September 13, 2021

SEO is no longer a nice-to-have.  It’s a must-have.

More and more businesses are vying for attention in the highly competitive digital space and if they don’t have SEO, they run the risk of disappearing into the ether.  

Getting Sales From Your Shopify Website September 6, 2021

There’s a reason why Shopify is one of the most popular ecommerce platforms in the world with well over a million stores and counting.  Plenty of reasons actually.  Shopify makes setting up a virtual store simple and easy – even for non-techies – and it’s totally customisable as well as being affordable. That’s all

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