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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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All You Need To Know About The Differences Between On Page And Off Page SEO August 30, 2021

You hear a lot about on-page and off-page SEO strategies, but do you know the difference between the two? This article unpacks the differences, gives some examples of each strategy and explains why every SEO campaign needs a combination of the two in order to be successful. There’s a distinct separation

Why Backlinks Are So Important For SEO August 23, 2021

Backlinks have played a key role in successful SEO strategies for a long time and they’re as important today as they’ve ever been.  But as always, the trick is making sure you prioritise quality over quantity. This article discusses the importance and advantages of backlinks and provides some tips on how you can

What Every Business Should Know About WordPress Website Maintenance August 16, 2021

A WordPress website isn’t something you can ‘set and forget’.  Even if you feel like you’ve put in a mammoth effort getting your website up and running, populated it with great content and visuals and are getting a good response to it, it is still an asset that needs constant maintenance and upgrading.  Just as a

Introducing MUM (Multitask Unified Model) – the Revolutionary AI Technology Transforming Google Search August 9, 2021

Like many mothers, Google’s MUM has a range of extraordinary abilities – except that this it appears to be a superpower on another level altogether! MUM stands for Multitask Unified Model and it is a new way that Google understands and contextualises information.  Basically, it’s Artificial Intelligence technology

Essential Pages On Your Website For SEO August 2, 2021

For many businesses, and particularly e-commerce enterprises, their websites are their most powerful marketing tool and are unquestionably the key to success in the hotly contested digital space. But remember, good website design is as much about satisfying the search engines as it is about satisfying the

5 Of The Most Common SEO Mistakes And How To Avoid Them July 26, 2021

When it comes to SEO, the aim is not to learn from mistakes, but rather to try and avoid making them in the first place!  With SEO, you really do want to try and get it right first time if possible. The reality is that many people do make mistakes and they only realise that their efforts have been in vain when they don’t

How Long Does SEO Take? July 19, 2021

It’s one of the questions I get asked the most, how long will SEO take?  It’s perfectly understandable why website owners are keen to have a timeframe for their SEO.   Many rely on their websites to drive sales and business growth and they really need their SEO to kick-in so that they can start to reap the benefits

Everything You Need To Know About Core Web Vitals July 12, 2021

We all know that Google’s main aim is to give users the very best online experience possible and that websites that deliver an awesome experience will be rewarded with top rankings.  In June 2021, Google showed just how much value it puts on user experience with the introduction of a major new algorithm

Don’t Miss These Top 5 E-Commerce Tips For Successful Websites July 5, 2021

Is your e-commerce website meeting your sales targets? If you aren’t getting what you expected from your website, you’re not alone.   And very often, it’s simply a case of it being out of sight, out of mind.  In other words, your website is languishing too far down the search engine pages to be noticed by online

Why You Need To Add E-A-T To Your Website June 28, 2021

E-A-T is an acronym which stands for expertise, authoritativeness and trustworthiness and it relates to how Google values a website and how it ranks webpages in its search engine results pages. Google introduced its E-A-T website quality standards concept in 2018, and it is just as important today as it was

Five Steps To Identifying And Removing Google Reviews June 21, 2021

Whether you’re searching online for a new restaurant to try, buying a washing machine, choosing a hotel or deciding on a tradie, if you don’t take Google reviews into consideration, you’re in the minority.  According to Qualtrics, 93% of consumers are influenced by online reviews when they’re making purchasing

SEO Versus Google Ads June 14, 2021

The title of this article makes it seem like there’s a bit of competition between SEO and Google Ads and that you need to choose one over the other.  But you don’t, I love them both and depending on your business, will either use both or one strategy to get your business visibility on Google. In my experience,

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