Best Way To Learn SEO | The SEO School

Why You Need To Add E-A-T To Your Website June 28, 2021

E-A-T is an acronym which stands for expertise, authoritativeness and trustworthiness and it relates to how Google values a website and how it ranks webpages in its search engine results pages. Google introduced its E-A-T website quality standards concept in 2018, and it is just as important today as it was

Five Steps To Identifying And Removing Google Reviews June 21, 2021

Whether you’re searching online for a new restaurant to try, buying a washing machine, choosing a hotel or deciding on a tradie, if you don’t take Google reviews into consideration, you’re in the minority. According to Qualtrics, 93% of consumers are influenced by online reviews when they’re making purchasing

SEO Versus Google Ads June 14, 2021

The title of this article makes it seem like there’s a bit of competition between SEO and Google Ads and that you need to choose one over the other. But you don’t, I love them both and depending on your business, will either use both or one strategy to get your business visibility on Google. In my experience,

How To Choose The Right Google My Business Category June 7, 2021

Choosing a great Google My Business category is pretty straightforward when you know how, and getting the category right can have a big influence on your rankings within Google Maps. Even if you have already set-up your Google My Business account, it is still worthwhile going back to check to make sure your

Who Has Been Making Edits To My GMB Listing? May 31, 2021

Have you noticed that some of the details on your Google My Business listing have changed? And it wasn’t you doing the edits! Don’t panic. I get asked about this often and while unauthorised changes on your GMB listing aren’t always threatening, they can harm your business. I’ve also noticed that despite

15 Top Tips For Writing Text Ads In Google Ads May 24, 2021

Does the thought of writing Google Ads give you nightmares? Could you do with some insider tips on how to craft ads that clearly explain what you’re offering, encourage click-throughs and which improve your Quality Rating and your conversion rates? If your answer was ‘yes’, then you need to read on …

Top 10 Tips For Monitoring Your Google Ads Campaign May 17, 2021

A Google Ads campaign can work wonders for your online business, but you also need to work on it to ensure it maintains momentum and effectiveness. And importantly, you need to ensure it delivers an ROI that meets your expectations. Many people fall into the complacency trap when it comes to Google Ads …

Why I Launched The SEO School May 10, 2021

Here’s a fact. Every single business that has a website wants to improve its site’s rankings in the search pages. Here’s another fact. Smart SEO will help any website significantly improve its online visibility and their rankings. In my 20-plus years working as an SEO specialist in Perth, I’ve learnt that there’s no …

Our Favourite Free Tools For SEO May 3, 2021

Looking to improve your SEO workflow but don’t have a huge budget? Guess what. We’ve rounded up some amazing free SEO tools that will get the job done quickly and effectively, so you can look after your budget while they look after your website’s performance. AnswerthePublic. This keyword research tool

Why You Should Be Using Negative Keywords In Google Ads April 26, 2021

Frustrated that your Google Ads campaign isn’t doing what it’s supposed to do? There could be a simple solution. We all spend a lot of time and effort researching keywords that will trigger our Google Ads and which will prompt users to click and convert, but there’s another crucial list that we need to focus on.

Image Optimisation For SEO April 19, 2021

Image optimisation is a valuable SEO asset. As consumer habits change, voice-search technology gains traction and the online business landscape becomes even

Favourite WordPress Plugins For SEO April 12, 2021

There’s a reason why WordPress is the content management system of choice for websites of all shapes and sizes around the world. Plenty of reasons actually. It’s

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