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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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The Inside Track On Google Posts And When To Use Them April 5, 2021

Google Posts are a great marketing tool for websites to increase traffic, boost sales and engage with their target audience.   The only prerequisite is a Google My

Best Practices for Google My Business March 29, 2021

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By

Why Search Intent Is So Important For SEO March 22, 2021

Undertaking keyword research to choose the right keywords for SEO is the foundation for great SEO, but it is also really important to consider the search intent of

A Beginner’s Guide To The Search Engine Results Page March 15, 2021

Online success is all about being on the first page of the Search Engine Results Pages (SERPs). With very few searches going deeper than the first page, a page one ranking – and ideally a top-three spot – is everyone’s aim.  Competition is fierce and everyone is continually jostling for position and trying new

Why You Should Be Using Google Posts March 8, 2021

Google My Business (GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google My Business profiles – that’s often where it ends.  The real value lies in optimising your GMB profile, and part of this includes uploading regular GMB

Using Google Search For Keyword Research March 1, 2021

Doing keyword research?  Go straight to Google. Google has some excellent ways of doing keyword research that will help you find – and refine – niche phrases that are relevant to your particular business.   If you delve a little further, there are also tools that will provide insights as to how often certain words and

Keyword Research Tips And Tricks February 22, 2021

The single most important determinant of a successful SEO campaign is having the right keywords.   It’s as simple as that.  And the only way you’ll discover the right keywords is through keyword research. Nail your keyword research and you’ll have a list of keyword phrases that people actually use when they’re searching online for your

Why Digital Marketers Need to Take Note of the Rise in Personal Searches February 15, 2021

If you want advice or a recommendation, you turn to friends and family, right?  After all, they understand you like no-one else does and you have faith in their judgement. But it seems more and more of us are now including search engines in our circle of trusted advisers. We’re searching for answers online

Why SEO Isn’t for Everyone and What Are the Alternatives? February 8, 2021

When it comes to online business success, website traffic is the ultimate goal.  But did you know that there are alternatives to Google and other search engines and that SEO may not necessarily be the best option for your business? Of course, with a daily search tally topping 5.8 billion, Google is by far the most

Why the Google search results page matters for SEO February 1, 2021

Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a

How to Ask For Google Reviews January 25, 2021

Who doesn’t love a five-star review? Those little yellow stars on Google My Business are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore …

Top Tips on Improving Your ROI When Using Google Ads January 18, 2021

Are you using Google Ads and would love some tips on how to save money and get more from your campaign? Google Ads can be a minefield when you first start out but the tips below will help you work out whether the platform is right for your business and help you optimise your campaign to boost website …