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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Using Google Search For Keyword Research March 1, 2021

Doing keyword research?  Go straight to Google. Google has some excellent ways of doing keyword research that will help you find – and refine – niche phrases that are relevant to your particular business.   If you delve a little further, there are also tools that will provide insights as to how often certain words and

Keyword Research Tips And Tricks February 22, 2021

The single most important determinant of a successful SEO campaign is having the right keywords.   It’s as simple as that.  And the only way you’ll discover the right keywords is through keyword research. Nail your keyword research and you’ll have a list of keyword phrases that people actually use when they’re searching online for your

Why Digital Marketers Need to Take Note of the Rise in Personal Searches February 15, 2021

If you want advice or a recommendation, you turn to friends and family, right?  After all, they understand you like no-one else does and you have faith in their judgement. But it seems more and more of us are now including search engines in our circle of trusted advisers. We’re searching for answers online

Why SEO Isn’t for Everyone and What Are the Alternatives? February 8, 2021

When it comes to online business success, website traffic is the ultimate goal.  But did you know that there are alternatives to Google and other search engines and that SEO may not necessarily be the best option for your business? Of course, with a daily search tally topping 5.8 billion, Google is by far the most

Why the Google search results page matters for SEO February 1, 2021

Of all the billions of pages on the web (and there are at least 5.55 billion according to, the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a

How to Ask For Google Reviews January 25, 2021

Who doesn’t love a five-star review? Those little yellow stars on Google My Business are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore …

Top Tips on Improving Your ROI When Using Google Ads January 18, 2021

Are you using Google Ads and would love some tips on how to save money and get more from your campaign? Google Ads can be a minefield when you first start out but the tips below will help you work out whether the platform is right for your business and help you optimise your campaign to boost website …

Why Local SEO Is So Important January 11, 2021

We think globally, but we live locally.  The places and the people near us are important.  And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO.  Examples of businesses that benefit from local SEO are shops …

Our Fave Tools for SEO January 4, 2021

We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement!  Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most relevant …

Love Local SEO For Better Business December 28, 2020

A strong focus on local SEO will get your small or medium-sized business on the map.  Literally. People are getting smarter and more specific when they’re looking online for a business, product, service or solution and they’ll often include a suburb location in their search.  So if you have a small or medium …

Why Keyword Research Is So Important December 21, 2020

You know that camping trip when you don’t have the right gear.  It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that.  The better equipped you are and the more planning you do beforehand …

What Google Accounts Do I Need For My Business? December 14, 2020

When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account …

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