Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
We talk about how technology and digital communications have literally put the whole world at our fingertips, but the reality is that we still love local. And that’s why we have to love local when it comes to SEO. Why does local SEO matter? Local SEO is important because the days of relying on a Yellow Pages
AI is on everyone’s lips. All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems. Should we fear the future? If you’re a content creator, here’s some good news. This
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this
Google Business Profile posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends. The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts
Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published? Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of
“To keep things simple, Google my Business is being renamed Google Business Profile. And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-
Google Business Profile (GBP) is probably the single most valuable tool for those businesses that rely on their online presence to attract customers. I am a huge advocate of GBP (previously called Google My Business) because it provides an extensive array of important insights. It’s also customisable, really easy
If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set
A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results. There were reports of fluctuating and falling
Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy. Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking
When your business is in the firing line via a negative online review, the criticism is hard to hear. It may be upsetting, hurtful and even embarrassing. Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become
It’s widely known that Google uses a complex algorithm to work out where websites rank on its search engine pages, but not everyone is aware that it uses a slightly different set of factors for local results. The difference may seem small, but the outcome can be significant. If you’ve got a local business, it could