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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Karen Dauncey
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
Black Friday SEO Deals to Skyrocket Your Website’s Success
It’s Black Friday, and I’ve got some incredible offers to help you take control of your SEO and finally get your website noticed by Google! Whether you’re just starting out or ready to go all-in, these deals are designed to help you rank higher, attract your dream customers, and grow your business online. All offers […]
The Power Of Local SEO
We talk about how technology and digital communications have literally put the whole world at our fingertips, but the reality is that we still love local. And that’s why we have to love local when it comes to SEO. Why does local SEO matter? Local SEO is important because the days of relying on a Yellow Pages
8 Ways To AI-Proof Your Content
AI is on everyone’s lips. All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems. Should we fear the future? If you’re a content creator, here’s some good news. This
50 Ways To Generate Ideas For Your Business Blog
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this
Why You Should Be Using Google Posts
Google Business Profile posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google Business Profiles – that’s often where it ends. The real value lies in optimising your GBP profile, and part of this includes uploading regular GBP posts
Where Did My Google Reviews Go?
Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published? Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of
What’s Happening To Google My Business?
“To keep things simple, Google my Business is being renamed Google Business Profile. And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-
How To Interpret Google Business Profile Insights
Google Business Profile (GBP) is probably the single most valuable tool for those businesses that rely on their online presence to attract customers. I am a huge advocate of GBP (previously called Google My Business) because it provides an extensive array of important insights. It’s also customisable, really easy
How To Measure Your Website Traffic From Google Business Profile
If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set
What Google’s Vicinity Update Means For Local Business Owners
A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results. There were reports of fluctuating and falling
Optimising Your Website For Near Me Searches
Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy. Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking
Tips On Why And How You Should Respond To Negative Reviews
When your business is in the firing line via a negative online review, the criticism is hard to hear. It may be upsetting, hurtful and even embarrassing. Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become
