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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How To Interpret Google Business Profile Insights

Google Business Profile (GBP) is probably the single most valuable tool for those businesses that rely on their online presence to attract customers. I am a huge advocate of GBP (previously called Google My Business) because it provides an extensive array of important insights.  It’s also customisable, really easy

How To Measure Your Website Traffic From Google Business Profile

If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set

Tips On Why And How You Should Respond To Negative Reviews

When your business is in the firing line via a negative online review, the criticism is hard to hear.  It may be upsetting, hurtful and even embarrassing.   Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become

Five Steps To Identifying And Removing Google Reviews

Whether you’re searching online for a new restaurant to try, buying a washing machine, choosing a hotel or deciding on a tradie, if you don’t take Google reviews into consideration, you’re in the minority.  According to Qualtrics, 93% of consumers are influenced by online reviews when they’re making purchasing

How To Choose The Right Google My Business Category

Choosing a great Google My Business category is pretty straightforward when you know how, and getting the category right can have a big influence on your rankings within Google Maps. Even if you have already set-up your Google My Business account, it is still worthwhile going back to check to make sure your

Who Has Been Making Edits To My GMB Listing?

Have you noticed that some of the details on your Google My Business listing have changed?  And it wasn’t you doing the edits!  Don’t panic.  I get asked about this often and while unauthorised changes on your GMB listing aren’t always threatening, they can harm your business.   I’ve also noticed that despite

The Inside Track On Google Posts And When To Use Them

Google Posts are a great marketing tool for websites to increase traffic, boost sales and engage with their target audience.   The only prerequisite is a Google My

Best Practices for Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By

Why You Should Be Using Google Posts

Google My Business (GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google My Business profiles – that’s often where it ends.  The real value lies in optimising your GMB profile, and part of this includes uploading regular GMB

How To Ask For Google Reviews

Who doesn’t love a five-star review? Those little yellow stars on Google My Business are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore …

Why Local SEO Is So Important

We think globally, but we live locally.  The places and the people near us are important.  And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO.  Examples of businesses that benefit from local SEO are shops …

Love Local SEO For Better Business

A strong focus on local SEO will get your small or medium-sized business on the map.  Literally. People are getting smarter and more specific when they’re looking online for a business, product, service or solution and they’ll often include a suburb location in their search.  So if you have a small or medium …