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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How To Ask For Google Reviews

Who doesn’t love a five-star review? Those little yellow stars on Google My Business are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore …

Why Local SEO Is So Important

We think globally, but we live locally.  The places and the people near us are important.  And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO.  Examples of businesses that benefit from local SEO are shops …

Love Local SEO For Better Business

A strong focus on local SEO will get your small or medium-sized business on the map.  Literally. People are getting smarter and more specific when they’re looking online for a business, product, service or solution and they’ll often include a suburb location in their search.  So if you have a small or medium …

What Google Accounts Do I Need For My Business?

When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account …

6 Things Every Business Website Needs

There’s an online answer for just about everything in this technology-driven world of ours.    We shop.  We look for solutions.  We find services.  We socialise and exercise online.  We educate and entertain ourselves online.  And that’s why it’s virtually unthinkable for a business not to have a website. But there …

Getting Your Small Business Up and Running Online

Just because your business is small doesn’t mean you have to limit your aspirations for online success. Even small businesses need big ideas and if you’re after some smart solutions to kickstart your online presence, you’re at the right place. Here’s a good analogy to use if you’re trying to conceptualise your …

Top Tips for Google My Business Optimisation

Google My Business is a very useful – and free – tool that helps people find your small business or organisation when they’re searching online across Google Search and Google Maps.  It works for businesses that have a physical location as well as for online only entities that serve businesses owners in person …

Top 10 Sites For Local Citations In Australia

Citations are listings for your business and its contact details on the web.  These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. When it comes to building my clients’ local citation links …

Why Are Local Citations So Important

Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney’ or ‘electrician Subiaco’. Trying to rank for your keyword with a major city …

10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign

As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business.  If you want to do business online, the first step you should take is to prepare your website – a well-planned website is the foundation of any good online marketing …