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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Karen Dauncey
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
What Is Google’s Local Algorithm?
It’s widely known that Google uses a complex algorithm to work out where websites rank on its search engine pages, but not everyone is aware that it uses a slightly different set of factors for local results. The difference may seem small, but the outcome can be significant. If you’ve got a local business, it could
Why Local SEO is Important to your Business
If you have a business premises or service customers in a set geographical area, you can’t afford not to invest in local SEO. It’s likely to be the difference between your website getting lost – or being found. And in today’s highly competitive business world and increasingly busy being seen where it counts
How Local SEO Can Help Your Tradie Business
Whether you’re a plumber, an electrician, a bricklayer, a tiler or even a jack of all trades – the chances are you’re pretty keen to get your business noticed where it counts. In your local area. The trick of the tradies is local search engine optimisation – or local SEO. Local SEO is all about targeting local users,
Five Steps To Identifying And Removing Google Reviews
Whether you’re searching online for a new restaurant to try, buying a washing machine, choosing a hotel or deciding on a tradie, if you don’t take Google reviews into consideration, you’re in the minority. According to Qualtrics, 93% of consumers are influenced by online reviews when they’re making purchasing
How To Choose The Right Google My Business Category
Choosing a great Google My Business category is pretty straightforward when you know how, and getting the category right can have a big influence on your rankings within Google Maps. Even if you have already set-up your Google My Business account, it is still worthwhile going back to check to make sure your
Who Has Been Making Edits To My GMB Listing?
Have you noticed that some of the details on your Google My Business listing have changed? And it wasn’t you doing the edits! Don’t panic. I get asked about this often and while unauthorised changes on your GMB listing aren’t always threatening, they can harm your business. I’ve also noticed that despite
Best Practices for Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By
Why the Google search results page matters for SEO
Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a
How to Ask For Google Reviews
Who doesn’t love a five-star review? Those little yellow stars on Google My Business are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore …
Why Local SEO Is So Important
We think globally, but we live locally. The places and the people near us are important. And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO. Examples of businesses that benefit from local SEO are shops …
Love Local SEO For Better Business
A strong focus on local SEO will get your small or medium-sized business on the map. Literally. People are getting smarter and more specific when they’re looking online for a business, product, service or solution and they’ll often include a suburb location in their search. So if you have a small or medium …
What Google Accounts Do I Need For My Business?
When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account …