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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Are You Ready For Black Friday?

This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them …

3 Easy Ways to Find Your Competitors’ Backlinks

Why is it important to learn what your competitors are doing in terms of their backlinks? In this article, I’ll show you where to find quality backlinks as well as give you practical tips on boosting your backlinks. As you know, link building is fundamental to Search Engine Optimisation and is crucial for improving …

Top 10 Sites For Local Citations In Australia

Citations are listings for your business and its contact details on the web.  These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. When it comes to building my clients’ local citation links …

How To Maintain Your SEO Results When Your Website Goes Live

Website redesigns are usually fun and exciting; it’s like getting a digital facelift for your business. But if you get it wrong, you can end up losing a lot – especially when it comes to your SEO rankings. This is a common problem which I often come across when new websites go live without being actively …

Why Are Local Citations So Important

Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney’ or ‘electrician Subiaco’. Trying to rank for your keyword with a major city …

How To Come Up With Blog Ideas That Generate Traffic

Sometimes getting inspired as a blogger isn’t as easy as putting on a pot of coffee and letting the ideas pour out of you and onto your content calendar. Don’t know what a content calendar is? Don’t worry, I’ll get you up to speed. Here are some ways to come up with blog ideas that generate traffic …

10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign

As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business.  If you want to do business online, the first step you should take is to prepare your website – a well-planned website is the foundation of any good online marketing …

Beginner’s Guide To Using Meta Tags For SEO

Meta tags are often overlooked, but can be very valuable to both your SEO and clickthrough rate from organic search (the Google search results page) when done right.