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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Why I Launched The SEO School

Here’s a fact.  Every single business that has a website wants to improve its site’s rankings in the search pages.  Here’s another fact.  Smart SEO will help any website significantly improve its online visibility and their rankings. In my 20-plus years working as an SEO specialist in Perth, I’ve learnt that there’s no …

Our Favourite Free Tools For SEO

Looking to improve your SEO workflow but don’t have a huge budget? Guess what.  We’ve rounded up some amazing free SEO tools that will get the job done quickly and effectively, so you can look after your budget while they look after your website’s performance. AnswerthePublic. This keyword research tool

Image Optimisation For SEO

Image optimisation is a valuable SEO asset. As consumer habits change, voice-search technology gains traction and the online business landscape becomes even

Favourite WordPress Plugins For SEO

There’s a reason why WordPress is the content management system of choice for websites of all shapes and sizes around the world.  Plenty of reasons actually.  It’s

Why Search Intent Is So Important For SEO

Undertaking keyword research to choose the right keywords for SEO is the foundation for great SEO, but it is also really important to consider the search intent of

A Beginner’s Guide To The Search Engine Results Page

Online success is all about being on the first page of the Search Engine Results Pages (SERPs). With very few searches going deeper than the first page, a page one ranking – and ideally a top-three spot – is everyone’s aim.  Competition is fierce and everyone is continually jostling for position and trying new

Why You Should Be Using Google Posts

Google My Business (GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google My Business profiles – that’s often where it ends.  The real value lies in optimising your GMB profile, and part of this includes uploading regular GMB

Using Google Search For Keyword Research

Doing keyword research?  Go straight to Google. Google has some excellent ways of doing keyword research that will help you find – and refine – niche phrases that are relevant to your particular business.   If you delve a little further, there are also tools that will provide insights as to how often certain words and

Keyword Research Tips And Tricks

The single most important determinant of a successful SEO campaign is having the right keywords.   It’s as simple as that.  And the only way you’ll discover the right keywords is through keyword research. Nail your keyword research and you’ll have a list of keyword phrases that people actually use when they’re searching online for your

Why Digital Marketers Need To Take Note Of The Rise In Personal Searches

If you want advice or a recommendation, you turn to friends and family, right?  After all, they understand you like no-one else does and you have faith in their judgement. But it seems more and more of us are now including search engines in our circle of trusted advisers. We’re searching for answers online

Why SEO Isn’t For Everyone And What Are The Alternatives?

When it comes to online business success, website traffic is the ultimate goal.  But did you know that there are alternatives to Google and other search engines and that SEO may not necessarily be the best option for your business? Of course, with a daily search tally topping 5.8 billion, Google is by far the most

Why the Google search results page matters for SEO

Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a