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The SEO School

▶ Free Webinar
45 Minutes
Free to attend

SEO + AI Search:
What You Need to Know

The straight-talking conversation about what’s actually changing in search, and what you should be doing about it.

The conversation around SEO and AI has gone a bit mad. ChatGPT and Google AI Overviews have genuinely changed how people search, but most of what’s being written about it online is either pure panic or someone selling you a new acronym you don’t actually need. This is the 45 minutes I wish every Australian small business owner could spend with me.


Watch the on-demand recording right now or join me live for the real-time Q&A. Both are free.

Karen Dauncey

⭐

20+ Years SEO Experience

“

A more measured view of what’s actually happening

“SEO isn’t dead, and AI Search isn’t really a new discipline. It’s traditional SEO doing its job under a different name, with a few new surfaces to show up on.”

There’s a lot of panic in the air right now, but the data doesn’t really support it. Google still handles around 14 billion searches a day while ChatGPT handles closer to 60 million, which means Google is still well over 200 times bigger than the AI tool everyone’s talking about.

The businesses that win in this shift are the ones that stop chasing the latest trend and start doing the foundational work properly. This webinar walks you through what that work actually looks like, in plain language, with no jargon and no panic.

Here’s what we’ll cover in the 45 minutes:

What’s inside the webinar

Why SEO isn’t dead, and the data that actually proves it

Why people are searching more than ever, not less, and why AI tools aren’t actually stealing traffic from Google the way the headlines suggest

What AEO and GEO are, and why they’re really just SEO with a different name

How Google is integrating AI Overviews and AI Mode into traditional search results

Why most business-related searches still run through Google rather than ChatGPT

The split-path model that explains how people are using AI Search alongside Google, not instead of it

Why money keywords still drive your business and why they always will

The handful of fundamentals that genuinely matter for AI Search visibility, and the single most important thing to focus on right now

You’ll leave with a clearer head, a sharper view of what’s actually happening, and a practical sense of where to put your attention next.

Pick the option that works for you

Two ways to do this

On demand

Watch Now

The on-demand recording, ready to go. 45 minutes that you can watch whenever it suits you, pause when you need to, and rewatch the parts you want. Best for people who want it now and want it flexible.

or

Live session

Join Me Live

Same teaching content as the recording, plus a real-time Q&A at the end so you can ask about your specific business. Live attendees only, no replay sent, so this one’s for people who want to be in the room when it happens.

📅

Next live session: 20th August, 9:30 am AWST / 11:30 am AEST

About your host:

Hey, I’m Karen Dauncey.

I’ve spent more than 20 years inside SEO and Google Ads, helping small businesses get found online. I’ve worked across service businesses, e-commerce, local trades, allied health, and consultants, and I’ve watched search evolve through every major shift, including the current AI one.

I built this webinar because the conversation around SEO and AI right now is mostly panic, jargon, or both. The small business owners I talk to are confused, and the generic advice online isn’t helping them figure out what to actually do.

This is the conversation I have with my own clients. No fluff, no panic, no pretending the basics don’t matter anymore. Just the practical view of where search is, where it’s going, and what to focus on next.

20+

Years in SEO

1,000+

Websites optimised

70+

Training workshops

Karen x

Karen Dauncey

“

Ready to cut through the noise?

45 minutes from now you’ll have a clearer view of SEO and AI Search than most of the small business owners out there, and you’ll know exactly where to put your attention next.