SEO is Evolving – And So Are We

If you’ve been following The SEO School for a while, you’ll know that my mission has always been to give business owners practical, no-nonsense SEO training they can actually use. The SEO industry is constantly shifting, and so are the tools and strategies I teach. That’s why it’s time for some changes at The SEO School.

Retiring the SEO Essentials Mini-Course

The SEO Essentials Mini-Course has been one of the most popular ways businesses have started their SEO journey. It’s simple, affordable, and full of practical tips. But SEO has evolved since I first created it, and so has the way I teach. That’s why the mini-course will be retired at the end of August.

Until then, you can still grab it for just $19 (normally $29) but after 31 August it will not be available.

Ending SEO Coaching as a Standalone Option

I’ve also decided to retire SEO Coaching as a standalone product. From September, coaching will only be available as part of my bigger SEO programs where it fits into a structured plan. If you’ve been thinking about booking coaching, now is the time. It’s 20% off until 31 August using the code SAVE20COACHING. After that, coaching will not be available on its own.

What’s Next: SEO September

SEO isn’t standing still, and neither am I. In September, I’ll be running free events as part of SEO September. These sessions will give you up-to-date, practical SEO strategies you can start using straight away. From keyword research to content and link building, I’ll show you what’s working right now and how to adapt to the changes in search.

This is just the beginning of what’s coming next at The SEO School. I want to make sure every business that learns with me has the latest, most effective tools to get results.

Key Dates to Remember

• 31 August: Last chance to get the SEO Essentials Mini-Course ($19) and SEO Coaching (20% off).

• September: Free events during SEO September.

If you’ve been waiting to grab one of these training options, now is the time. After August they will be gone. And make sure you’re on my email list so you don’t miss the announcements for SEO September.

Karen Dauncey

Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.

Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.

Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).

To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.