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December 14, 2020

What Google Accounts Do I Need For My Business?

When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO.

What Google Accounts Does My Business Need?

This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account or g-suite domain-based email to set these up.

Why your website needs Google Search Console

Google Search Console allows Google to communicate with you if there are any big problems with your website. It also makes sure that all the pages of your website are indexed as long as you submit your sitemap (eg. website.xml). This means that if there is an issue behind the scenes, you don’t have to hear about it from an unhappy client or customer. You can solve the problem as it arises, keeping your brand’s reputation intact.

To get the most out of Google Search Console, add all versions of your website to it and set a primary domain. In other words, add the http and https versions (if relevant) as well as the www and non-www versions. You also need to add the sitemap.xml to Google Search Console in order to get it full access.

Here is the link to Google Search Console so that you can get started.

Why you need Google My Business

Google My Business is an incredibly valuable profile to have, especially if you’re based locally. It’s great for Local Search, letting those looking for your services in your area see you right up the top or to the right of their search results on Google.

To get started, set up Google My Business and complete all relevant fields. Keep in mind that you can still have a Google My Business if you work from home or your business doesn’t have a physical address. Once your account is set up you can strengthen your presence by submitting your website to this list of local citations. This will lend your website trust, driving up the chances that Google will feature your location.

Here is the link to Google My Business so that you can get yours up and running and if you want more information on how to do this properly, take a look at our Beginner’s Guide to Google My Business.

Why you should use Google Analytics

One of the most useful tools any business owner or website manager can use is Google Analytics. It tracks what’s happening on your website for all marketing activities, and has some truly useful features for business growth. By putting code on your pages you can set up and track goals in the form of conversions which is a useful way to see how well your business is growing.

Here is the link to set up your Google Analytics account.

By utilising all three of these free Google accounts you will be setting up your website and business for success. Check out my new online, self-managed course, The SEO School, which takes you through all the key tools and techniques of a successful SEO strategy.  The course is great for business owners, website managers and anyone who wants hands-on learning about all the essentials of SEO from an industry expert.  Find out more about The SEO School here.

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