Why The Legals On Your Website Are Important
If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site.
The most common legals on a website are:
- Terms and Conditions
These outline your company policies, provide your customers with peace-of-mind and most importantly, they protect your business from a legal standpoint.
Don’t be put off by how ‘official’ the legals sound. They won’t have a negative impact on your carefully cultivated brand personality, nor will they deter customers from buying from you. On the contrary. Whether you’re running a small online store or managing a global empire, your customers need reassurance about transacting on your website and so when they see comprehensive legals, they’re likely to feel more comfortable about their interaction.
Data privacy is a hot topic. When someone transacts online or signs up for a mailing list, they hand over lots of personal information – like where they live and their bank details. Understandably, people need reassurance that their data is safe and secure.
But it’s more than that. As a website or app owner, you actually have specific legal obligations around the collection and storage of customer information and your customers need to know what measures you have in place to protect their details. These measures include things like an SSL certificate and the use of encrypted data.
- What information do you collect from customers? This could include things like their name, address, date of birth, email address and credit card information
- Do your payment mechanisms provide appropriate security?
- Where is this information stored?
- What do you use this information for? For example, is it for payment only or do you collect information for marketing or research purposes?
- Are your authentication methods appropriate?
- Do you share customer information with anyone else, eg a courier service or payment gateway?
- Are you providing your customers with sufficient information for them to make an informed risk assessment?
- Are transactions on your website subject to any specific laws or jurisdictions?
What is a Terms & Conditions Policy and why is it important?
A T&C policy is basically a contract between you and the person or entity using your website or app.
This document is important because it covers the operation of your business sales (assuming you sell products online) and it protects you if a legal issue arises. For example, if someone tries to sue you because your website contained an error, you would be protected provided your T&C Policy was worded correctly.
The policy should include information on billing and payment processes, product guarantees, returns and refunds, cancellation policies or termination of agreements, copyright and intellectual property (IP) and the process for handling disputes. Depending on the nature of the goods or services you sell, the policy could also set out what the customer can expect from your offering.
Your T&Cs policy essentially establishes the rules for visitors interacting with your website or app and should include what users can and can’t do on your website, information on copyright plus a disclaimer to limit your liability.
While there’s no legal obligation to have these policies on your website, the importance of them cannot be overemphasised. They will protect you from legal issues and they play a key role in establishing customer confidence and trust with Google.
It’s a good idea to get legal advice on your policies so that you have peace-of-mind that all bases have been covered. While these documents are not required by law, they are a must-have on every website or app where customers transact or interact. If you are looking for help with your legal documents, why not contact one of the small business lawyers on the Digital Mums Directory.
Keen to learn more? Visit The SEO School to see how you can take charge of your website content and online visibility.
Are you frustrated customers can’t find your website?
Join my FREE online community for SEO tips!
Are you the best kept secret on the internet?
It’s time to change all that with my DIY SEO freebies!
The SEO Course
Do you have a website that’s not performing?
Learn SEO and put your website to work!
Other Blog Posts...
‘Hey Siri, how do I optimise my website for voice search?’ There is an old saying that ‘many hands make light work’, but with the rapid rise of voice search and the growing number of people around the world turning to virtual assistants on smart devices or mobiles to find and do things for them, today’s version
Generating fresh content for your blog takes time, effort and sometimes even money, so it’s imperative to get as much bang for your buck as possible. Check out my top tips for promoting your online content and getting more eyes on the prize. Promote your content through email marketing. An email database is
Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results. Its stated aim is to deliver the most relevant, most
Want free SEO support?
Then join my Facebook community…
If you’re looking for a supportive online group that share the same mission – to get found online – then this community is for you!
From SEO updates and tips to Ask Me Anything Fridays, this is your space to pick-my-brains.