SEO Mini-Course
Get Started On Your SEO Journey
I’m Karen, an SEO and Google Ads expert with nearly two decades of experience helping small business owners transform their online presence. I’m passionate about guiding businesses to become digital superstars through strategic, results-focused SEO that genuinely works.
Since 2003, I’ve dedicated myself to mastering the intricacies of SEO and digital marketing, building a reputation as a trusted advisor for small to mid-sized businesses looking to be seen and succeed online. From launching The SEO School, my flagship program, to providing tailored SEO coaching, I’ve developed accessible, practical ways for business owners to elevate their visibility without getting lost in jargon or trends. The SEO School, which I designed with hands-on, actionable learning in mind, is a culmination of everything I’ve learned, created to empower you with the skills you need to tackle SEO independently and effectively.
At Blue Cherry Online Marketing, my SEO and Google Ads agency, I work one-on-one with clients every day, optimising their sites, crafting targeted ad campaigns, and teaching them how to keep up with the ever-changing digital landscape. So, if your website isn’t performing, I get it. I’ve helped hundreds of business owners like you to move past that frustration, getting them real results through SEO that connects with their target audience. Let’s uncover the full potential of your online presence and turn your website into a lead-generating powerhouse.
Think of me as your SEO Queen®—an SEO trainer and expert with a true passion for taking businesses from hidden to high-performing. As the founder of both Blue Cherry Online Marketing and The SEO School, I’ve spent over 20 years living and breathing SEO. Since the early days when Google was just a new search tool, I’ve been working with websites, crafting SEO strategies that not only get results but help businesses thrive.
Experience is everything in this industry. I’ve optimised over 1,000 websites, managed millions in Google Ads spend, and continually refined my approach based on what actually works. I’ve also built my expertise through a wealth of SEO training and certifications, including a Diploma in Marketing from the Chartered Institute of Marketing in the UK. On top of that, I regularly deliver SEO workshops for Local, State, and Federal Government programs, including ASBAS Digital Solutions and the SBDC, helping business owners navigate the digital landscape with confidence.
I’ve been honoured to share my expertise as a guest speaker on platforms like ABC Radio and at international SEO conferences. Whether it’s working one-on-one with clients, teaching in The SEO School, or guiding small businesses through Local SEO Results (my specialised course for local optimisation), I’m committed to making SEO clear, practical, and impactful for you. Plus, as co-owner of the Digital Mums Directory, I’m helping service-based female business owners connect with clients through visibility-enhancing, SEO-boosting strategies.
Trust me when I say, I know SEO—inside and out. I’m here to help you go from being the world’s best-kept secret to a brand that’s fully booked, thriving, and ranking on Google like never before.
Along with my SEO expertise and advanced SEO training, being a Google Partner and expert in SEO means I get asked to speak at conferences such as…
The SEO Queen®
Why The SEO School ®?
I created The SEO School ® because I’ve seen how hard it can be to DIY your SEO alone, from understanding the terminology (I mean, what’s a meta tag when it’s at home!?) to keeping up to date with algorithm changes, it can be a minefield without a guide.
The SEO School ® is here to change all that.
It’s here you’ll learn the simple steps to make SEO work for you whether you’re a local, national and or international business.
My Life beyond SEO
It must sound as if I’m geeking out all day on SEO. Truth is, it’s a big part of my life because I get a thrill seeing people winning on Google, but I created my business to bring me freedom.
And I’m guessing that’s why you created your business too?
Freedom is a powerful motivator, and in helping you get found online with my SEO Course, I hope you can take a step closer to finding your definition of freedom.
LET’S TALK
