Learn SEO at The SEO School
The easy way to get found online!
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Hi I’m Karen,

Your SEO Queen® who believes in fluff-free advice, practical tips and real talk when it comes to getting found on Google.

As a business owner, you’ll know how tricky it is to get the right eyeballs on your website. But all that is about to change for you.

I’ve been mastering this Google game since 2003 and I’m here to put the power of search in your hands. If you’re a small business owner, website developer, VA superstar or a tradies wife who wants to DIY your SEO and get more Google Goodness, then my SEO courses and resources are perfect for you.

How can I help?

FREE Community

Are you frustrated customers can’t find your website?

Join my FREE online community for SEO tips!

JOIN THE COMMUNITY

seo Freebies

Are you the best kept secret on the internet?

It’s time to change all that with my DIY SEO freebies!

Get SEO Freebies

The SEO Course

Do you have a website that’s not performing?

Learn SEO and put your website to work!

Learn SEO

Why The SEO School®?

You want more eyes on your things.
More visitors to your website, email pings from Paypal or new leads, enquiries and sales.

You want to stop being the world’s best kept secret and get found online, NOW (without having to stress about paying SEO consultants to do work you could DIY).

I get it.

So many business owners have the exact same struggles when it comes to their website, which is why I’ve created a step-by-step SEO Course that’s designed especially for you.

If you want to stop being the best-kept secret in your industry and start being the sought-after success story you know you can be, then this is the SEO course for you.

Get Searched

Find keywords that get search engines on your side

Get Seen

Drive leads to your website and get eyeballs on your offers

Get Sales

Enjoy the sound of Paypal pings as you make more sales!

Get Started On Your SEO Journey...

Buy My SEO Essentials Mini-Course

Learn the basics of keyword research, content optimisation and link building

Buy Now Only $29

Learn SEO!

And start punching above your weight!

It doesn’t matter whether you’re a tradie, a restaurant, a supplier, a retail store, a law firm, a consulting agency, whatever – if you’re trying to attract people to your service, or sell more products then my SEO full course can help you make it happen.

Simply by learning how to optimise your website, you can ensure that:

Your business appears at or near the top in the organic results for Google searches (they’re the ones that ‘naturally’ come up when you search, and carry more weight in the eyes of consumers than paid ads), resulting in…
Way more people finding you online, leading to…
More customers, more conversions, and more income

LEARN SEO

Excellent

5.0

Geoff Ivanac

I attended a workshop provided by Karen recently at the Wanneroo Business Association. Prior to the workshop I had no knowledge of the power of SEO and why it is so important if you are running a business of any size. Karen is a SEO expert and was able to quickly make me realise that I had missing a lot of easy wins for my business and made the complex seem simple. Karen is also very pleasant to work with and empowers you to use SEO to your advantage.

Yash jaguar

Good 👍 super SEO school

Danielle Phillips

SEO superstar - Karen makes SEO attainable for small business owners with her courses.

Hamish Clapham

Karen is incredibly Knowledgeable and presented useful content delivered in a way that is easy to understand for the non tech savvy business owner.

Lorenza Minghetti

We've been working with Karen for over six months now and we couldn't be happier. Karen is very professional, helpful and reliable. She takes are of SEO, Google Ads and LinkedIn Ads with great results. It's great to have her on board!

Simone O'Brien

Karen and her team are amazing!! We have been working with them for some time now and nothing is too much trouble. They took the time to learn about our industry and are always on point. We could not recommend them highly enough.

Response from the owner: Thanks so much for your lovely review Simone, love working with you and Brock on your SEO and getting some great results for your business.

Amy Stutt

My business has worked with Blue Cherry for a number of years now. Karen and her team have a in-depth understanding of the tourism industry, so is able to pair this knowledge with thier SEO expertise and achieve stated outcomes. Highly reccommend.

Response from the owner: Thank you so much for your lovely review, I've love working on your SEO

Graham De Villiers

Karen and the team have always been excellent to deal with and super knowledgeable. Recommended them to anyone who asks me

Response from the owner: Thanks Graham for the review, really appreciate your recommendations.

Sarah Morrissey

To be honest, my knowledge of SEO is very little so Karen's help, experience and extensive knowledge is invaluable to me and the running of my business, her opinion and advice is valued greatly, every business should have a Karen :0) Thankyou .

Response from the owner: Thank you so much Sarah, I think this has got to be one of my favourite reviews :-)

Emma McLaren

After meeting online with Karen for an hour, I was able to gain the right direction for my website, SEO and overall growing my business. She gave me lots of little hints and tips, as well as some good quality information. Looking forward to implementing the areas we spoke about.

Response from the owner: Glad you enjoyed the session Emma, and great to finally meet you online.

Smart Au Pairs

Karen and her team always deliver. Karen has tons of experience and always comes up with great suggestions :)

Response from the owner: Thanks Nicole, really appreciate the review.

Lara Ainsworth

Really grateful for my session last week with Karen. Though the hour went really quickly, for a phone session, it was a very effective and beneficial meeting. I had a bunch of questions that Karen answered quickly, and I was given tips on how to adjust the SEO on each of our pages for improved search rankings. Though our website already ranks very well, Karen gave me great tips on how else to be found online. She sent through a detailed spreadsheet following our phonecall for me to refer to later. Loved the super-friendly, relaxed, professional meeting tone and really appreciate the knowledge imparted. Thanks again Karen. Lara

Response from the owner: Thanks for such a lovely review, it was great to help you learn more about SEO ❤️️

Scott Ward

Such amazing support and always go above and beyond to make sure your brand or business gets noticed.

Response from the owner: Thanks Scott, love working with you on SEO and Google Ads

Caitlin Marett

Had a great 1-1 session with Karen learning all about how best to optimise my Google Ads! She is extremely knowledgeable and explains things really well. Thanks for your patience Karen and for answering all my questions, very happy with how much I learnt. I can see why you are spoken so highly of! 😊

Response from the owner: Thanks so much for your lovely review Caitlin, glad you enjoyed our session on learning Google Ads.

Simone Crankshaw-Miller

I really enjoyed the SEO workshop I did with Karen. I found it really useful.

Response from the owner: Thank you so much for the review, glad you enjoyed the SEO workshop and learnt something new

Vanessa T

Great service!I highly can recommend Karen!

Megan Chalmers

Karen was very knowledgeable and was able to help me fix my website connection problem very quickly. It was money well spent.

Response from the owner: Thanks Megan, so glad I was able to help you with your Google issues, thanks so much for the review.

The Cuckoo's Nest Children's Retail Store

Karen was great help in steering us in the right direction with our webstore. With lots of invaluable tips and pointers for us to work on.

Response from the owner: Thanks for the lovely review Teresina, glad I could help you with your SEO.

Liliana Amaro (International Sleep Coach)

I had a consultation and exceed my expectations, all the advice was spotted on and already experiencing the improvements on my business. Thanks

Epic Installations

Have attended a workshop with Karen, and have done a one-on-one zoom meeting. Karen is very easy to understand, easy to talk to, and answered all my questioned thoroughly. I have learnt so much already and look forward to growing my business and working with Karen again soon.

Response from the owner: Thanks Jasmin for your review, loved working on your SEO and how we can generate some more enquiries for your website.

Tracy OMeara Smith

Karen is an expert in all things SEO. And after working with Karen I was astounded of how simple the process is when you work with an expert in this field. My SEO results changed for my business in less than a week. Being in the hills its imperative that having local SEO that works -and it does. I am so grateful.I recommend working with Karen without hesitation.

Response from the owner: Thanks for your lovely review Tracy, I loved working with you to get better SEO results on your website.

Lagotto Shop

Have attended a few of Karen's workshops both in the class room and online. She is a world of knowledge and passes on valuable tips in an easy to understand format. Highly recommend.

Response from the owner: Thanks Alison, I can't wait to see some great SEO results for your website.

Rebecca Ockerby

Karen from Blue Cherry has provide some great tips to improve our Google presence and SEO. I would highly recommend her & Blue Cherry.

Response from the owner: Thanks for the review Rebecca, loved helping you with your SEO.

Biker Dogs

Jackie Lowater

Karen's SEO workshop was excellent. I now understand SEO so much better, and have a clear strategy and plan in place to improve my SEO. Thank you Karen!

Kristy Morton

I had a Zoom call with the lovely Karen from Blue Cherry and she was amazing. So knowledgeable on SEO and Google Ads, and so friendly and approachable as well. Highly recommend!

Response from the owner: Thanks for the review Kristy, loved chatting to you and let me know if you need any help with Google Ads in the future, I know you have SEO well covered.

Nicole Bathurst

It was so exciting to have an expert like Karen guide me through Google and make sure I was set up correctly and then how to maximise my reach - invaluable!

Response from the owner: Thanks so much for the review Nicole. I'm glad you enjoyed the SEO Session and hope you get some amazing results for your business that offers so much to women.

Jo Saunders

Karen Dauncey runs awesome SEO workshops in Perth as part of the SEO School and as an ASBAS Digital Solutions advisor. She is highly knowledgeable, easy to understand and shares her expertise in a fun friendly way. Great session at the VA Summit in Perth.

Response from the owner: Thanks for the review Jo, glad you loved the SEO Workshop I ran for the VA summit, such a great group in the room.

Renae Hutcheson

Even though I have just dealt with Karen on the one occasion the advice that she has given me has been invaluable! and I look forward to implementing what she has recommended and working with her again in the future.

Response from the owner: Thanks Renae for a great review, glad you enjoyed our SEO session and look forward to seeing you ranking well on Google in the near future. Let me know if you need any help again in the future.

Empress of Order

I attended one of Karen's SEO workshops recently. Karen is a fabulous presenter and is very knowledgeable. She managed to make the subject easy to understand and I came away knowing what I needed to implement in my business. I'd recommend Karens' workshops in a heartbeat :)

Response from the owner: Thanks Marie for the lovely review, glad you enjoyed my SEO Workshop and let me know if you need any help again in the future.

Sandra Banks

Karen is a pleasure to deal with and her workshops are great!

Response from the owner: Thank you so much for your lovely review, I loved having you in my SEO Workshop yesterday

Jenny Cole

Karen is a wealth of knowledge and practical wisdom. I would not hesitate to recommend her for all your SEO needs

Response from the owner: Thanks Jenny for your lovely review, I'm happy to have helped you with your SEO.

Leonie Stratton

Thank you Karen for all of your guidance and support. The one on one session for Google My Business was fantastic. You were friendly and approachable. Thanks again for your help.

Response from the owner: Thanks so much for your lovely review Leonie, it was great working with you. Any other questions please come back for more :-)

Jason Squire Autoscreens

We have been working with Karen at Blue Cherry for over 9 years, she is the best of the best in SEO and is always ahead of the game. Thanks Karen for all that you do for Autoscreens

Response from the owner: Thank you so much Jason for your lovely review, I have enjoyed being part of your business journey.

Janine Davison

I had the pleasure of meeting Karen online today through a Business Station offer on Facebook. For a small fee, Karen was very generous with the information she gave me regarding problems with my website.Karen is super-friendly and clearly very experienced with her knowledge around websites, SEO, Google and CMS(s).I would highly recommend this service as after just one hour I had a lot of "take home" information to set me back on the right track and some extra notes and ideas to follow up my my web developer, emailed to me afterwards. Thank you Karen!

Response from the owner: Thanks for your lovely review Janine, I hope your Google rankings have improved as a result.

Tuuli Liiskmaa

Structerre Consulting

Received an excellent service from Karen and the Blue Cherry team over the past four years, the best part being their responsiveness and ability to get in and learn our business.

Darren Dwyer

Karen has been looking after our websites for long time , we do commercial refrigeration repairs and our website sra[dot]net[dot]au is on the 1st page of a google search.

My Story

In case you missed it, I’m Karen, founder and director of
Blue Cherry Online Marketing and The SEO School.
I specialise in SEO and Google Ads, helping business owners
big and small get found online.

My clients range from micro businesses operating within a fixed radius, to multi-million dollar national companies, all with a wide variety of budgets and online marketing goals. (From organic baby skincare and lingerie to steel fabrication and trades, I’ve seen it all!)

I’ve been working with websites since 2000 and in SEO since 2003, so it’s safe to say I’ve been around the SEO block a few times! I bring field-tested strategies and practical tools and tips to the table. I know how to make SEO work for both local, national and international businesses and I’d love to teach you the skills so you can experience the benefits for yourself.

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