SEO Course

SEO stands for ‘search engine optimisation’. In a nutshell, it involves optimising the content of your website so that search engines (like Google and Bing) can find you and send traffic (i.e. potential customers) your way. There are many different methods of search engine optimisation, but you have to be really careful that you don’t use ‘black hat’ methods (read: sneaky, spammy tactics) which can get you penalised by Google and result in your website being blacklisted (which means that Google stops sending any traffic to you at all). If all of this sounds confusing, don’t worry – it’s actually very straightforward once you’ve been taught the tools and techniques. In this course, we start at the beginning and build your skills from there. So even if you’re a complete newbie to this whole idea of SEO, we can teach you how to confidently apply the principles to your own website.

Yes! This program is designed with the busy business owner in mind. The course is self-paced, so you can binge it in a weekend or work through one module per week. If you to work through one module a week, then you’ll want to schedule 3-4 hours each week (depending on the size of your website), but if that isn’t possible – or if you’ve got a big commitment on during the course’s run – you can adjust your pace and dance to your own tune. The materials are yours to watch on rinse and repeat, so even if you can’t get to them straight away, you’ll still be able to dig in and reap the benefits when you’re ready. It’s also important to remember that SEO is an ongoing commitment, not a ‘set and forget’ type of thing. But once you know the techniques and have the basics in place, a couple of hours a month are all it will take to experience excellent results. (P.S. If you’re a way-too-busy business owner, you could also consider enrolling someone else from your business to learn the strategies and take charge of your SEO.)

Most probably. It doesn’t matter what industry you’re in, if you’re trying to attract local people to your service or sell your products to people in a specific area (like, pallet racking in Perth or weighbridges in Sydney) then this course can help you. (And just so you know, we’ve helped HEAPS of different types of small to medium-sized businesses – including tradies, beauty and dance schools, retailers, marketing and advertising agencies, consulting firms, industrial machinery suppliers, kitchen shops, eco resorts, packaging companies, meat suppliers, car dealers, construction companies, and more.)

Absolutely. We’ve trained loads of people who aren’t the actual business owner, (like assistants, in-house marketing people, and a plethora of tradies’ wives! J) When it comes to pressing ‘enrol now’, simply enter their details instead of yours and we’ll send them an email with all the relevant information.

Probably. As a general rule, if you’ve got access to the ‘back end’ of your website and can log in by yourself – or if you’ve got a web developer who can do that for you – then you’ll be fine! All The techniques taught in this course come with step-by-step guides (whether written or in video form) so that you can build up your skills and learn the processes at a pace that feels comfortable for you. (And remember, you can go over the lessons again and again until you feel 100% confident.)

Probably, but please get in touch before enrolling so we can confirm that your geographic location is supported by our lessons.

Maybe, but please get in touch before enrolling so that we can discuss the best plan of attack for you and your website. (Sometimes expert services may be required to repair your standing with Google before you can undertake the SEO strategies described in this course.)