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AI is on everyone’s lips. All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems. Should we fear the future?
If you’re a content creator, here’s some good news. This article discusses the things that AI can’t do in terms of content creation and gives you some tips on how to AI-proof your content for years to come.
The first thing to remember is that the technology for AI relies on what’s already out there. It’s all historic – there’s nothing new. Importantly, AI doesn’t do subjectivity. It has no life experience and it has no soul. It’s also most definitely infringing on other people’s copyright and is mind-bogglingly expensive to run.
We all know about Google’s focus on E-E-A-T and content that demonstrates experience, expertise, authority and trust which is written by real people and which demonstrates all of these elements puts AI-generated content in the dust. (Check out this article on Google’s Helpful Content update and why the search engine giant puts such value on human-generated content)
Of course, all of that may change, but for now, here are 10 things you can do which will AI-proof your content.
We don’t know where AI is going. That’s a fact. But we do know that it’s a big part of the future. And we also know that for the moment, there are lots of things that it can’t do so we can still beat it.
By humanising content, adding personal experience, insight and intuition and by including multiple smart and engaging ways for users to interact with content, we can make it better than the machine-produced stuff. For the moment.
For more insights into the world of content creation and how to use it effectively to boost your online presence, get in touch with me, Karen Dauncey at The SEO School. I promise you an abundance of real-life experiences and deep personal insights – nothing artificial here!
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AI is on everyone’s lips. All the talk is about what AI can do and what it is going to be able to do. Some people even have it taking over the whole world, sending humans into a life of servitude to machines and computer systems. Should we fear the future? If you’re a content creator, here’s some good news. This
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