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Karen Dauncey
I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Karen Dauncey
Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
50 Ways To Generate Ideas For Your Business Blog
Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too.
Why You Should Be Using Google Posts
Google Business Profile posts are surprisingly effective, whilst most businesses claim their Google Business Profiles – that’s often where it ends. Adding regular Google Posts is a great way to communicate with your audience directly on the Google Search Results page.
16 Great Keyword Tips for WordPress SEO
WordPress is widely regarded as the world’s best content management system for SEO largely because the basic structure is very search-engine friendly plus there are plenty of options for additional optimisation using plugins and themes. While SEO can get technical, you don’t need to be a tech-wiz to optimise
5 Reasons Why You Need Local SEO
Are you a local business trying to make your mark on the digital landscape? If so, you’re in luck! Local SEO is an invaluable way to leverage your online presence and reach potential customers. In this article, we’ll discuss five reasons why local SEO is essential for any business looking to succeed in the digital age.
3 Top Tips For Content Marketing To Help Small Business Owners
In today’s highly competitive business landscape where capturing and holding a potential customer’s interest for long enough for them to consider what you’re offering (let alone make a purchase) is more challenging than ever, it’s imperative to nail your content marketing. And for small businesses which have
14 Blog Ideas You Can Steal
One of the secrets to blogging success is publishing great content regularly, but coming up with fresh ideas for blogs can be a real challenge. Excellent writing skills are important, but unless you have engaging and helpful topics for your users, it’s a dead-end. With over 600 million active websites and over 7.5
How to Optimise Your Website for Voice Search
‘Hey Siri, how do I optimise my website for voice search?’ There is an old saying that ‘many hands make light work’, but with the rapid rise of voice search and the growing number of people around the world turning to virtual assistants on smart devices or mobiles to find and do things for them, today’s version
Best Ways to Amplify Your Content
Generating fresh content for your blog takes time, effort and sometimes even money, so it’s imperative to get as much bang for your buck as possible. Check out my top tips for promoting your online content and getting more eyes on the prize. Promote your content through email marketing. An email database is
Google’s Helpful Content Update: What it Means for SEO
Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results. Its stated aim is to deliver the most relevant, most
It’s Not Too Late to Learn How to Do Your Own SEO
DIY has always been a business owner’s strength, so what’s stopping you from doing your own SEO? There’s nothing to fear about DIY SEO. It’s easier and more affordable than you think and you’ll be amazed at the results you can achieve for your business. This article explains the basics of SEO and tells you
Why You Need More Than Just Keywords For Successful SEO
Yes, keywords play a significant part in helping your business get found online by your target market, but there’s more to successful SEO than just keywords. Don’t get me wrong, doing comprehensive keyword research and knowing how and where to use them in your online content is huge in terms of your digital visibility
How Do I Know What My SEO Agency Is Doing?
For some business owners, SEO is a mysterious unknown space. Others are more motivated to understand how Google operates and how the search engine rankings work. Whichever camp you’re in, if you have an SEO agency, you’ll be interested in this article which tells you where to look to see how they’re