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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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14 Blog Ideas You Can Steal

One of the secrets to blogging success is publishing great content regularly, but coming up with fresh ideas for blogs can be a real challenge.   Excellent writing skills are important, but unless you have engaging and helpful topics for your users, it’s a dead-end. With over 600 million active websites and over 7.5

How to Optimise Your Website for Voice Search

‘Hey Siri, how do I optimise my website for voice search?’ There is an old saying that ‘many hands make light work’, but with the rapid rise of voice search and the growing number of people around the world turning to virtual assistants on smart devices or mobiles to find and do things for them, today’s version

Best Ways to Amplify Your Content

Generating fresh content for your blog takes time, effort and sometimes even money, so it’s imperative to get as much bang for your buck as possible. Check out my top tips for promoting your online content and getting more eyes on the prize. Promote your content through email marketing. An email database is

Google’s Helpful Content Update: What it Means for SEO

Google’s Helpful Content Update came with a lot of fanfare and now that roll-out is complete, let’s take a look at what this latest algorithm change means for SEO. In recent times, Google has really stepped up its efforts to improve the quality of its search results.  Its stated aim is to deliver the most relevant, most

It’s Not Too Late to Learn How to Do Your Own SEO

DIY has always been a business owner’s strength, so what’s stopping you from doing your own SEO? There’s nothing to fear about DIY SEO.  It’s easier and more affordable than you think and you’ll be amazed at the results you can achieve for your business. This article explains the basics of SEO and tells you

Why You Need More Than Just Keywords For Successful SEO

Yes, keywords play a significant part in helping your business get found online by your target market, but there’s more to successful SEO than just keywords. Don’t get me wrong, doing comprehensive keyword research and knowing how and where to use them in your online content is huge in terms of your digital visibility

How Do I Know What My SEO Agency Is Doing?

For some business owners, SEO is a mysterious unknown space.  Others are more motivated to understand how Google operates and how the search engine rankings work.  Whichever camp you’re in, if you have an SEO agency, you’ll be interested in this article which tells you where to look to see how they’re

Why SEO Is Important for Your Business

If your business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimisation. To compete successfully online, businesses need to invest in

What Is Search Intent?

Search intent relates to the ‘why’ of a search query.  What motivated a person to enter a particular phrase into Google?  What do they want to achieve?  What’s the purpose behind their search?  There’s always a reason why a person types a specific term into a search engine, and it’s known as ‘search intent’.

Why Does SEO Take So Long?

Are we there yet? That familiar cry from impatient youngsters on a car journey could easily come from a business owner on an SEO journey.  Both need patience and time to get to the destination but the end result will be worth the wait! SEO is a slow burn and, in many instances, it can take years for a business to

How To Find Out What Keywords Your Website Ranks For

Making assumptions about your keywords vs the facts can be the difference between online visibility and online anonymity.  There’s no substitute for the facts.  Surprisingly, Google Search Console is a really useful tool for discovering which keywords your website is actually ranking for and this data is all available

Best Keyword Research Tools for SEO

There are no shortcuts to online visibility. The only way to get found online by the people who will have a positive impact on the success of your business is to make sure you have the right keywords in your web-based content.  It’s as simple as that. And I’m not talking about stuffing keywords everywhere and