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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How Long Does SEO Take?

It’s one of the questions I get asked the most, how long will SEO take?  It’s perfectly understandable why website owners are keen to have a timeframe for their SEO.   Many rely on their websites to drive sales and business growth and they really need their SEO to kick-in so that they can start to reap the benefits

Everything You Need To Know About Core Web Vitals

We all know that Google’s main aim is to give users the very best online experience possible and that websites that deliver an awesome experience will be rewarded with top rankings.  In June 2021, Google showed just how much value it puts on user experience with the introduction of a major new algorithm

Don’t Miss These Top 5 E-Commerce Tips For Successful Websites

Is your e-commerce website meeting your sales targets? If you aren’t getting what you expected from your website, you’re not alone.   And very often, it’s simply a case of it being out of sight, out of mind.  In other words, your website is languishing too far down the search engine pages to be noticed by online

Why You Need To Add E-A-T To Your Website

E-A-T is an acronym which stands for expertise, authoritativeness and trustworthiness and it relates to how Google values a website and how it ranks webpages in its search engine results pages. Google introduced its E-A-T website quality standards concept in 2018, and it is just as important today as it was

SEO Versus Google Ads

The title of this article makes it seem like there’s a bit of competition between SEO and Google Ads and that you need to choose one over the other.  But you don’t, I love them both and depending on your business, will either use both or one strategy to get your business visibility on Google. In my experience,

Why I Launched The SEO School

Here’s a fact.  Every single business that has a website wants to improve its site’s rankings in the search pages.  Here’s another fact.  Smart SEO will help any website significantly improve its online visibility and their rankings. In my 20-plus years working as an SEO specialist in Perth, I’ve learnt that there’s no …

Our Favourite Free Tools For SEO

Looking to improve your SEO workflow but don’t have a huge budget? Guess what.  We’ve rounded up some amazing free SEO tools that will get the job done quickly and effectively, so you can look after your budget while they look after your website’s performance. AnswerthePublic. This keyword research tool

Image Optimisation For SEO

Image optimisation is a valuable SEO asset. As consumer habits change, voice-search technology gains traction and the online business landscape becomes even

Favourite WordPress Plugins For SEO

There’s a reason why WordPress is the content management system of choice for websites of all shapes and sizes around the world.  Plenty of reasons actually.  It’s

Why Search Intent Is So Important For SEO

Undertaking keyword research to choose the right keywords for SEO is the foundation for great SEO, but it is also really important to consider the search intent of

A Beginner’s Guide To The Search Engine Results Page

Online success is all about being on the first page of the Search Engine Results Pages (SERPs). With very few searches going deeper than the first page, a page one ranking – and ideally a top-three spot – is everyone’s aim.  Competition is fierce and everyone is continually jostling for position and trying new

Why You Should Be Using Google Posts

Google My Business (GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google My Business profiles – that’s often where it ends.  The real value lies in optimising your GMB profile, and part of this includes uploading regular GMB