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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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A Guide to B2B Social Media Strategies

Social media provides a critical marketing tool for both B2B and B2C. While the most usual aim for the latter is to generate sales, the ethos behind B2B social media is somewhat more complex. Successful social content for businesses targeting other businesses is very different from channelling customers down

Spice Up Your Instagram SEO With These Four Tips

SEO is not just for websites.  There’s actually a fair bit you can do with your brand’s Instagram profile to boost its discoverability and rank higher in the Insta search results.  Instagram SEO doesn’t cost anything and when it’s done effectively, it can have a significant impact on growing your followers. A higher Insta

The Inside Track On Google Posts And When To Use Them

Google Posts are a great marketing tool for websites to increase traffic, boost sales and engage with their target audience.   The only prerequisite is a Google My

How To Deal With Facebook Haters On Your Business Page

These days, it’s almost impossible to run a business and not consider having some form of social media presence. Whether it’s Facebook, Instagram, Pinterest, Snapchat or Twitter, at least one of these is bound to be relevant for your business. More often than not Facebook is most people’s social media of …