Google Analytics Blog | The SEO School ®

How Do I Know What My SEO Agency Is Doing?

For some business owners, SEO is a mysterious unknown space. Others are more motivated to understand how Google operates and how the search engine rankings work. Whichever camp you’re in, if you have an SEO agency, you’ll be interested in this article which tells you where to look to see how they’re

Awesome Tips For Using Google Search Console

If you’re serious about SEO, you need to get take Google Search Console seriously. This free service helps you monitor, maintain, analyse and troubleshoot your website’s SEO presence and it really is a must-have for anyone wanting to get ahead in the search engine rankings. In this post, I’ll give you some great

How Do I Upgrade to GA4?

Upgrading to Google Analytics 4 (GA4) is fairly straightforward and it’s not as hard you might think. You don’t want to risk losing any data by delaying your upgrade and you definitely do want to get the most from all of the new features that it offers. Slow and steady wins this race. Here’s how to upgrade to GA4

Why You Should Upgrade To GA4

There’s been lots of talk about the new version of Google Analytics (GA4) which is seen as the biggest update in the tool’s 15-year history. In my view, it’s almost like a whole new analytics tool rather than just an upgrade. It has many exciting new features and extraordinary functionality and is actually quite

How To Measure Your Website Traffic From Google Business Profile

If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set

How to Monitor Your Website Traffic: A Simple Guide

To stay ahead in the highly competitive online business space, you need to measure the success of your marketing strategy. The only way you’ll improve results and increase conversions is if you track your visitors and evaluate what they do when they land on your website. This will show you which of your tactics

Top 10 Tips For Monitoring Your Google Ads Campaign

A Google Ads campaign can work wonders for your online business, but you also need to work on it to ensure it maintains momentum and effectiveness. And importantly, you need to ensure it delivers an ROI that meets your expectations. Many people fall into the complacency trap when it comes to Google Ads …

What Google Accounts Do I Need For My Business?

When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account …

6 Things Every Business Website Needs

There’s an online answer for just about everything in this technology-driven world of ours. We shop. We look for solutions. We find services. We socialise and exercise online. We educate and entertain ourselves online. And that’s why it’s virtually unthinkable for a business not to have a website. But there …

Making Sense Of Google Analytics

Google Analytics is a fantastic tool, and one I would recommend any business owner to use in conjunction with their website. Unfortunately, time and time again I see business owners set up their Google account, open Analytics, and become completely overwhelmed with everything there is to analyse. This is …

How To Maintain Your SEO Results When Your Website Goes Live

Website redesigns are usually fun and exciting; it’s like getting a digital facelift for your business. But if you get it wrong, you can end up losing a lot – especially when it comes to your SEO rankings. This is a common problem which I often come across when new websites go live without being actively …