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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Karen Dauncey

Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.

Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.

Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).

To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.

SEO Versus Google Ads

The title of this article makes it seem like there’s a bit of competition between SEO and Google Ads and that you need to choose one over the other.  But you don’t, I love them both and depending on your business, will either use both or one strategy to get your business visibility on Google. In my experience,

15 Top Tips For Writing Text Ads In Google Ads

Does the thought of writing Google Ads give you nightmares?  Could you do with some insider tips on how to craft ads that clearly explain what you’re offering, encourage click-throughs and which improve your Quality Rating and your conversion rates?   If your answer was ‘yes’, then you need to read on …

Top 10 Tips For Monitoring Your Google Ads Campaign

A Google Ads campaign can work wonders for your online business, but you also need to work on it to ensure it maintains momentum and effectiveness.  And importantly, you need to ensure it delivers an ROI that meets your expectations. Many people fall into the complacency trap when it comes to Google Ads …

Why You Should Be Using Negative Keywords In Google Ads

Frustrated that your Google Ads campaign isn’t doing what it’s supposed to do?   There could be a simple solution. We all spend a lot of time and effort researching keywords that will trigger our Google Ads and which will prompt users to click and convert, but there’s another crucial list that we need to focus on. 

Why the Google search results page matters for SEO

Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a

Top Tips on Improving Your ROI When Using Google Ads

Are you using Google Ads and would love some tips on how to save money and get more from your campaign? Google Ads can be a minefield when you first start out but the tips below will help you work out whether the platform is right for your business and help you optimise your campaign to boost website …

Getting Your Small Business Up and Running Online

Just because your business is small doesn’t mean you have to limit your aspirations for online success. Even small businesses need big ideas and if you’re after some smart solutions to kickstart your online presence, you’re at the right place. Here’s a good analogy to use if you’re trying to conceptualise your …

Make Keyword Intent A Big Part of Your Google Ads Campaign

You wouldn’t look for treasure blindfolded, so why would you run a Google Ads campaign without doing the appropriate keywords research? Keyword research underpins all successful Google Ads campaigns – and it really is a case of the more you put in, the more you’ll get out.   Essentially, you need to …

Broad Match Keywords in Google Ads: What A Mistake

A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas …

10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign

As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business. Read my blog to find out 10 things to do to your website to get ready for your digital marketing campaign.

Why You Should Check Your Search Terms Report in Google Ads

One of my favourite reports is the Search Terms Report.  This report allows me to view search terms for the account as a whole, as well as by Campaign and by Ad Group which gives me more specific information. 

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