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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Make Keyword Intent A Big Part of Your Google Ads Campaign

You wouldn’t look for treasure blindfolded, so why would you run a Google Ads campaign without doing the appropriate keywords research? Keyword research underpins all successful Google Ads campaigns – and it really is a case of the more you put in, the more you’ll get out.   Essentially, you need to …

Broad Match Keywords in Google Ads: What A Mistake

A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas …

10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign

As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business.  If you want to do business online, the first step you should take is to prepare your website – a well-planned website is the foundation of any good online marketing …

Why you should check your Search Terms Report in Google Ads

One of my favourite reports is the Search Terms Report.  This report allows me to view search terms for the account as a whole, as well as by Campaign and by Ad Group which gives me more specific information. 

50 Ways To Generate Ideas For Your Business Blog

Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too.