10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign
As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business. If you want to do business online, the first step you should take is to prepare your website – a well-planned website is the foundation of any good online marketing campaign. Here are the top 10 things you should do to your website to get it ready for digital marketing.
Invest in a great website. If you’re selling a product or service online, then your website will be your shop window – especially if you don’t have an offline presence. Take the time and effort to invest in a website that represents your business well.
Choose a popular platform to build your website on. WordPress is awesome as many developers can use it. You don’t want to spend thousands of dollars on a website which isn’t portable between different web developers. It’s also easy to make small changes and edit content yourself when you feel confident with the system.
Do some basic keyword searches using the Google AdWords keyword planner. Think about the keywords that are most relevant to your business – they need to be targeted and specific. For example, if you are a tree lopper in Sydney you need to use keywords such as ‘Tree Lopper Sydney’ or ‘Tree Lopping Sydney’, not just ‘Trees Sydney’. Also check that there are searches for these words. Write title tags that include these keywords for every page of your website and make sure you include different keywords on each page (so don’t use the same keyword on every page).
Write content about the keywords you want to rank for. If you don’t feature your chosen keywords on your website then you have little chance of ranking well for them – especially if there is any sort of competition. However, ALWAYS keep in mind that you should write for your users and not for search engines.
For good SEO results, write good content for your website. Google aims to rank the best quality results for each search term and if you have content on your website then you are starting off well. (Although content alone won’t get you at the top of the results page.)This is especially important on your home page where you shouldn’t have just one big image, as search engines can’t read images as well as text, especially if they aren’t optimised.
Set-up a Google My Business account if you have a bricks and mortar location. This will give you the opportunity to rank in Google Maps results for relevant keyword searches. Click here to sign up for a Google My Business account.
Set-up a Google Analytics account. This is a free service which helps you track all your website visitors. Google Analytics lets you see how many visitors you’ve had, how long they are spending on your website, which pages they visit and exactly where they are coming from. Click here to set up a Google Analytics account.
Make sure your website is mobile-friendly. More than 50% of visitors to many websites are coming from mobile devices and your website should pass the mobile test. If you are building a new website from scratch, make this a top priority. Google has a great tool to help you see if your existing website is mobile-friendly.
Have clear calls to action on your website. Consider how people will contact you and make it as easy as possible for them to do it. If they are likely to call then make your number really prominent, or if they should contact you by filling a form, then make the form easy to find and complete.
Give your website visitors a great experience. Always design and write for your website visitors. Not for search engines. User experience is crucial when it comes to building loyal customers who also want to recommend you.
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