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Have you noticed that some of the details on your Google My Business listing have changed? And it wasn’t you doing the edits!
Don’t panic. I get asked about this often and while unauthorised changes on your GMB listing aren’t always threatening, they can harm your business. I’ve also noticed that despite Google’s stated intention to proactively email website owners when there’s been update to a GMB listing, there is a growing number of reports of notifications not being received. This is a real concern as these updates can appear live even though the edit hasn’t been verified by the website owner.
Google My Business is a valuable resource and it can make a real difference to businesses which want to stand out online and convert searches into customers. But I also know that it is not something you can ‘set and forget’ and you should log in at least once a month to check for any unauthorised edits. Changes appear in orange type until they’ve been approved by you, so they’re pretty easy to spot.
The big question is where are these changes coming from? The more you know, the better because you can then put up more effective defences and prevent them from happening in the first place.
As mentioned earlier, there is a growing prevalence of Google updates being published without any email alerting website owners or managers to the edits. Remember to check your GMB dashboard regularly and any ‘Updates from Google’. You need to review those changes as soon as possible and fix any inaccuracies so that the wrong information doesn’t harm your business.
Google My Business is one of my favourite (and one of the most powerful) tools for businesses to boost their online visibility and attract targeted customers. I have a free guide to Google My Business here on my website
If a strong online presence is important to your business and you’d like to learn more about how to achieve greater visibility and a top ranking in the search engines, you’ll be interested in my DIY guide to search engine optimisation. The SEO School is an online, self-paced modular course that gives you all the insider tips, tricks and practical tools to help you get found online.
I designed The SEO School with small businesses in mind, because in my 20 years as a digital marketing specialist in Perth, I have learned how valuable SEO is for commercial success. Find out more about The SEO School here.
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