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Image optimisation is a valuable SEO asset.
As consumer habits change, voice-search technology gains traction and the online business landscape becomes even more competitive, the need for properly optimised visual content on a website becomes even more critical.
If you get your image optimisation right, it can help drive organic traffic to your site, improve your visitor experience, reduce page loading times and create additional ranking opportunities.
These are some of the key things to consider:
Not all websites need image optimisation though. It’s only really important for websites that will be found by people who are using an image search to find a particular product or where it’s relevant for a business to appear in images.
That said, image optimisation can be a key element of good website structure, which is good for search engines and for website visitors.
This article unpacks each of the factors referred to earlier and will help website managers and business owners optimise images to boost their site’s SEO and increase their position in the search engine rankings.
As visitor expectations increase and attracting the attention of the search engines becomes even more challenging, it’s critical to look after every single factor related to your website’s performance – including image optimisation.
If you’re interested in discovering more insider tips and tools for image optimisation and other key aspects of SEO, have a look at The SEO School. This new self-managed course was expertly designed by Perth digital marketing expert Karen Dauncey, to help website owners grow their online presence and get to the top of the search engine rankings. Find out more about The SEO School here.
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