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Karen Dauncey has been working in SEO since 2003. She specialises in helping businesses get found online through Google using Search Engine Optimisation (SEO) She is the founder and creator of The SEO School an online SEO Course to help teach business owners how to do their own SEO. She regularly delivers educational programs for both Local, State and Federal Government and is an advisor for the ASBAS Digital Solutions Program. Karen’s passion and commitment to help small business owners get found online is the driving force behind her online school, making SEO advice accessible to all with free resources and online courses.
Karen's wealth of SEO knowledge and practical digital marketing experience comes from running her own SEO and Google Ads agency, Blue Cherry Online Marketing since 2008. Karen has optimised over 1000 websites, managed millions of dollars' worth of spend on Google Ads and has a solid understanding of the constantly shifting industry of digital marketing and SEO. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. She was recently recognised as an SEO Expert for the popular course creation platform, Kajabi as well as appearing on ABC Radio
for her expert opinion on the ACCC's investigation into search engines.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.
She is also the co-owner of the Digital Experts Directory, an online directory for female serviced-based businesses to promote their business (with a great backlink for SEO).
To keep up to date with the latest in SEO, join her Facebook group The SEO School Community or follow her on Facebook or LinkedIn.
Think your work is done once you’ve hit the ‘publish’ button for your blog post? It’s time to think again. Spending a bit of time doing a few extra things after your post has been published can make all the difference to your SEO success. Why you need to work on your blog post after you’ve published it. Writing a
Everyone knows that posting fresh content on your website is important part of SEO, but it can’t be just any content. If there’s one thing that my almost 20 years as an SEO specialist have taught me about content – it’s that quality beats quantity. Every. Single. Time. So do you want to know how to take your blog
The field of trade mark law is complex and wide-ranging and many different cases covering a variety of industries, disciplines and contexts have ended up being settled by a court ruling. But despite all these precedents – and despite the explosive growth in online communications – very few cases involving the
If your business is listed as a service-area business on your Google Business Profile and therefore you don’t show your address, can you still build citations? I’m often asked this question, usually by business owners who work from home, and the answer may surprise you. What type of business doesn’t have a
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If you believe some Facebook groups, you’d think it was easy to get a website to rank well on Google. All it takes is regular posting of blogs, right? Wrong. I often come across groups on Facebook where frequent blogging is touted as the answer to a top spot in the search engine pages, or that using image alts is
If we’ve learnt one thing from the world in the few years – it’s that nothing stays the same. And nothing should stay the same when it comes to your SEO either, read our blog to find out the trends that are likely to impact your SEO in the next year.
Launching a new website is exciting and a bit daunting. No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business. But great design and structure, engaging copy and high quality images are only part of the package. You need your website to stand out,
