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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Getting your website found on Google should be your number one priority when you launch your new website, this is true whether you just want to rank for your business name, or for keywords that are niche and highly relevant to your business. In fact, attracting organic traffic needs to be the continuous focus of
Have you noticed that some reviews that your customers have posted on your Google Business Profile haven’t been published? Well, you’re not alone. The mystery of missing Google reviews seems to be an issue with businesses across the board, and it’s frustrating and annoying. I’ve had personal experience of
Who doesn’t love getting something for nothing? And when it comes to the crucial issue of doing keyword research for your SEO, how good is it to know that one of the best tools costs nothing – and it’s right in front of your nose. It’s our faithful friend – Google Search. There are several ways you can use Google
Want to know how to get your business to stand out online – even among the heavyweights? One of the main routes to greater digital visibility is User Experience (UX) and in this article, you’ll discover more about this crucial strategy and how it can drive increased traffic, higher conversions and improved revenues.
When it comes to online visibility, what you do on other websites is just as important as the things you do on your own website. I’m talking about the importance of off-page SEO. These are activities that take place outside your website to improve your site’s rankings on the search engine pages, such as link-
Social media provides a critical marketing tool for both B2B and B2C. While the most usual aim for the latter is to generate sales, the ethos behind B2B social media is somewhat more complex. Successful social content for businesses targeting other businesses is very different from channelling customers down
Have you noticed some of your title tags are different to the ones you wrote? Well, unless your SEO page titles have matched up to Google’s expectations, you’ll probably find some of them will have been changed to meet the search engine’s new requirements. In fact, a recent research report showed that Google
“To keep things simple, Google my Business is being renamed Google Business Profile. And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-
If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site. The most common legals on a website are A Privacy Policy and Terms and Conditions. These outline your company policies, provide your customers with peace-of-mind and most importantly, they
The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged your priority claim, it may go to a competitor. In
If you’ve heard the term ‘schema markup’ and are unsure as to what it’s all about (and whether you even need it on your website), this article is worth a read. We’ll discuss schema for SEO, its purpose and why you should include it on your website. After all, why wouldn’t you want to do something that research
With over a billion websites on the internet and competition for higher rankings more intense than ever, it’s no wonder that content theft is rife. Whether content is copied by a real person or scraped by a bot, whether it’s subtle or blatant, small-scale plagiarising of a single blog post or the lifting of an entire
