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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Getting Your Small Business Up and Running Online November 30, 2020

Just because your business is small doesn’t mean you have to limit your aspirations for online success. Even small businesses need big ideas and if you’re after some smart solutions to kickstart your online presence, you’re at the right place. Here’s a good analogy to use if you’re trying to conceptualise your …

Are You Ready For Black Friday? November 23, 2020

This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them …

Making Sense Of Google Analytics November 16, 2020

Google Analytics is a fantastic tool, and one I would recommend any business owner to use in conjunction with their website. Unfortunately, time and time again I see business owners set up their Google account, open Analytics, and become completely overwhelmed with everything there is to analyse. This is …

3 Easy Ways to Find Your Competitors’ Backlinks November 9, 2020

Why is it important to learn what your competitors are doing in terms of their backlinks? In this article, I’ll show you where to find quality backlinks as well as give you practical tips on boosting your backlinks. As you know, link building is fundamental to Search Engine Optimisation and is crucial for improving …

Top Tips for Google My Business Optimisation November 2, 2020

Google My Business is a very useful – and free – tool that helps people find your small business or organisation when they’re searching online across Google Search and Google Maps.  It works for businesses that have a physical location as well as for online only entities that serve businesses owners in person …

Make Keyword Intent A Big Part of Your Google Ads Campaign October 26, 2020

You wouldn’t look for treasure blindfolded, so why would you run a Google Ads campaign without doing the appropriate keywords research? Keyword research underpins all successful Google Ads campaigns – and it really is a case of the more you put in, the more you’ll get out.   Essentially, you need to …

Top 10 Sites For Local Citations In Australia October 19, 2020

Citations are listings for your business and its contact details on the web.  These are very important factors in determining a business’s ranking on Google My Business and it is important that you place the correct information on the right websites. When it comes to building my clients’ local citation links …

How To Maintain Your SEO Results When Your Website Goes Live October 12, 2020

Website redesigns are usually fun and exciting; it’s like getting a digital facelift for your business. But if you get it wrong, you can end up losing a lot – especially when it comes to your SEO rankings. This is a common problem which I often come across when new websites go live without being actively …

Why Are Local Citations So Important October 5, 2020

Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney’ or ‘electrician Subiaco’. Trying to rank for your keyword with a major city …

Broad Match Keywords in Google Ads: What A Mistake September 28, 2020

A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower is broad match, whereas …

How To Come Up With Blog Ideas That Generate Traffic September 21, 2020

Sometimes getting inspired as a blogger isn’t as easy as putting on a pot of coffee and letting the ideas pour out of you and onto your content calendar. Don’t know what a content calendar is? Don’t worry, I’ll get you up to speed. Here are some ways to come up with blog ideas that generate traffic …

10 Things You Should Do To Your Website To Kickstart Your Online Marketing Campaign September 14, 2020

As you may have noticed from my previous blog posts, I am a big fan of online marketing and a firm believer in its power to help grow your business.  If you want to do business online, the first step you should take is to prepare your website – a well-planned website is the foundation of any good online marketing …