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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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What Is Schema For SEO And Do I Really Need It? June 20, 2022

If you’ve heard the term ‘schema markup’ and are unsure as to what it’s all about (and whether you even need it on your website), this article is worth a read. We’ll discuss schema for SEO, its purpose and why you should include it on your website.  After all, why wouldn’t you want to do something that research

Someone Has Stolen My Website Content, What Shall I Do? June 13, 2022

With over a billion websites on the internet and competition for higher rankings more intense than ever, it’s no wonder that content theft is rife. Whether content is copied by a real person or scraped by a bot, whether it’s subtle or blatant, small-scale plagiarising of a single blog post or the lifting of an entire

Awesome Tips For Using Google Search Console June 6, 2022

If you’re serious about SEO, you need to get take Google Search Console seriously. This free service helps you monitor, maintain, analyse and troubleshoot your website’s SEO presence and it really is a must-have for anyone wanting to get ahead in the search engine rankings. In this post, I’ll give you some great

Guide To Planning A Successful SEO Strategy May 30, 2022

SEO success hinges on a very simple theory.  The more you put in, the more you get out.  If you’re keen on improving your online visibility through higher search engine rankings, the only way you can achieve this over the long-term is by running a well-planned and well-researched SEO campaign. In this article, I’ll

How Do I Upgrade to GA4? May 23, 2022

Upgrading to Google Analytics 4 (GA4) is fairly straightforward and it’s not as hard you might think.  You don’t want to risk losing any data by delaying your upgrade and you definitely do want to get the most from all of the new features that it offers.  Slow and steady wins this race. Here’s how to upgrade to GA4

Why You Should Upgrade To GA4 May 16, 2022

There’s been lots of talk about the new version of Google Analytics (GA4) which is seen as the biggest update in the tool’s 15-year history.  In my view, it’s almost like a whole new analytics tool rather than just an upgrade.  It has many exciting new features and extraordinary functionality and is actually quite

Spice Up Your Instagram SEO With These Four Tips May 9, 2022

SEO is not just for websites.  There’s actually a fair bit you can do with your brand’s Instagram profile to boost its discoverability and rank higher in the Insta search results.  Instagram SEO doesn’t cost anything and when it’s done effectively, it can have a significant impact on growing your followers. A higher Insta

Why Guest Posting Is A Great Backlink Strategy May 2, 2022

Given that backlinks are SEO gold and that guest posting is a proven way of accumulating quality backlinks, is there any reason not to make guest posting part of your SEO toolkit? Guest posting has long been one of my favourite SEO tools – and not only because it creates opportunities for backlinks.  Done

7 Things You Must Do After Publishing Your Blog Post April 18, 2022

Think your work is done once you’ve hit the ‘publish’ button for your blog post?  It’s time to think again. Spending a bit of time doing a few extra things after your post has been published can make all the difference to your SEO success. Why you need to work on your blog post after you’ve published it. Writing a

7 Things You Must Do Before Publishing Your Blog Post April 11, 2022

Everyone knows that posting fresh content on your website is important part of SEO, but it can’t be just any content. If there’s one thing that my almost 20 years as an SEO specialist have taught me about content – it’s that quality beats quantity.  Every. Single. Time.   So do you want to know how to take your blog

Can I Use A Competitor’s Trade Mark In My SEO Strategy? April 6, 2022

The field of trade mark law is complex and wide-ranging and many different cases covering a variety of industries, disciplines and contexts have ended up being settled by a court ruling.  But despite all these precedents – and despite the explosive growth in online communications – very few cases involving the

12 Local Citations You Can Use When You’re A Service-Area Business April 4, 2022

If your business is listed as a service-area business on your Google Business Profile and therefore you don’t show your address, can you still build citations? I’m often asked this question, usually by business owners who work from home, and the answer may surprise you. What type of business doesn’t have a