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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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12 Local Citations You Can Use When You’re A Service-Area Business April 4, 2022

If your business is listed as a service-area business on your Google Business Profile and therefore you don’t show your address, can you still build citations? I’m often asked this question, usually by business owners who work from home, and the answer may surprise you. What type of business doesn’t have a

How To Interpret Google Business Profile Insights March 28, 2022

Google Business Profile (GBP) is probably the single most valuable tool for those businesses that rely on their online presence to attract customers. I am a huge advocate of GBP (previously called Google My Business) because it provides an extensive array of important insights.  It’s also customisable, really easy

All You Need To Know About Domain Authority March 21, 2022

No doubt you know a bit about Domain Authority (DA), but if you’re serious about SEO success, knowing about it is not good enough.  You need to do things on your website which improve its domain authority score and boost online visibility.

How To Pick Up SEO After You’ve Neglected Your Site March 14, 2022

Neglecting your website’s SEO is a bit like neglecting your body.  If you don’t look after it properly, you’ll find it can’t do the things it used to.  It’s not as fast, or as nimble.  It’s also not as responsive and it just doesn’t feel or look right, both inside and out. If your website hasn’t been getting the right level of SEO

How To Measure Your Website Traffic From Google Business Profile March 7, 2022

If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set

Sustainable SEO: How to focus on a lasting SEO strategy February 28, 2022

The word ‘sustainable’ has become a ubiquitous buzzword in today’s society and it’s now being applied to the world of SEO too. But what is ‘sustainable SEO’ exactly? Well, sustainable SEO is actually nothing new, but it does reinforce that achieving – and then maintaining – a top Google ranking ahead of your

How to Monitor Your Website Traffic: A Simple Guide February 21, 2022

To stay ahead in the highly competitive online business space, you need to measure the success of your marketing strategy.  The only way you’ll improve results and increase conversions is if you track your visitors and evaluate what they do when they land on your website.  This will show you which of your tactics

What Google’s Vicinity Update Means For Local Business Owners February 14, 2022

A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results.  There were reports of fluctuating and falling

Learning SEO: Expectation Versus Reality February 7, 2022

If you believe some Facebook groups, you’d think it was easy to get a website to rank well on Google.  All it takes is regular posting of blogs, right? Wrong. I often come across groups on Facebook where frequent blogging is touted as the answer to a top spot in the search engine pages, or that using image alts is

7 Top SEO Trends For 2022 January 31, 2022

If we’ve learnt one thing from the world in the past year – it’s that nothing stays the same.  And nothing should stay the same when it comes to your SEO either.  Google and the other search engines change their algorithms constantly – and websites need to regularly refresh their SEO strategies to stay relevant

12 Things To Do When You Launch Your First Business Website January 3, 2022

Launching a new website is exciting and a bit daunting.  No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business.  But great design and structure, engaging copy and high quality images are only part of the package.  You need your website to stand out,

12 Top Tips For Getting The Most From Your Blog December 27, 2021

Putting the final full stop on a blog post is a great feeling, but it’s only half the job.  There’s a whole lot of work to be done in order to get your blog post working for you!  Publishing fresh, engaging and original content is a tried and tested technique for SEO, but it’s not as simple as just writing something and