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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Why the Google search results page matters for SEO
February 1, 2021
Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is. These pages appear on Google and other search engines in response to a
How To Ask For Google Reviews
January 25, 2021
Who doesn’t love a five-star review? Those little yellow stars on Google My Business are as valuable to a customer as they are to the business itself. Stars and reviews play an important role on both ends of the supply chain – so if makes sense to go out and actively pursue them! Investigate or ignore …
Top tips on improving your ROI when using Google Ads
January 18, 2021
Are you using Google Ads and would love some tips on how to save money and get more from your campaign? Google Ads can be a minefield when you first start out but the tips below will help you work out whether the platform is right for your business and help you optimise your campaign to boost website …
Why Local SEO Is So Important
January 11, 2021
We think globally, but we live locally. The places and the people near us are important. And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO. Examples of businesses that benefit from local SEO are shops …
Our fave tools for SEO
January 4, 2021
We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement! Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most relevant …
Love Local SEO For Better Business
December 28, 2020
A strong focus on local SEO will get your small or medium-sized business on the map. Literally. People are getting smarter and more specific when they’re looking online for a business, product, service or solution and they’ll often include a suburb location in their search. So if you have a small or medium …
Why Keyword Research Is So Important
December 21, 2020
You know that camping trip when you don’t have the right gear. It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that. The better equipped you are and the more planning you do beforehand …
What Google Accounts Do I Need For My Business?
December 14, 2020
When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail account …
6 Things Every Business Website Needs
December 7, 2020
There’s an online answer for just about everything in this technology-driven world of ours. We shop. We look for solutions. We find services. We socialise and exercise online. We educate and entertain ourselves online. And that’s why it’s virtually unthinkable for a business not to have a website. But there …
Getting Your Small Business Up and Running Online
November 30, 2020
Just because your business is small doesn’t mean you have to limit your aspirations for online success. Even small businesses need big ideas and if you’re after some smart solutions to kickstart your online presence, you’re at the right place. Here’s a good analogy to use if you’re trying to conceptualise your …
Are You Ready For Black Friday?
November 23, 2020
This is the big week for retail with Black Friday and Cyber Monday coming up this weekend, the latest data from Google shows that Aussie’s digital habits mean they’ll be browsing and buying online, even more, this holiday season. Consumers typically spend big during end-of-year retail events, many of them …
Making Sense Of Google Analytics
November 16, 2020
Google Analytics is a fantastic tool, and one I would recommend any business owner to use in conjunction with their website. Unfortunately, time and time again I see business owners set up their Google account, open Analytics, and become completely overwhelmed with everything there is to analyse. This is …