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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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A Guide to B2B Social Media Strategies July 19, 2022

Social media provides a critical marketing tool for both B2B and B2C. While the most usual aim for the latter is to generate sales, the ethos behind B2B social media is somewhat more complex. Successful social content for businesses targeting other businesses is very different from channelling customers down

Why Google Is Changing Your SEO Page Titles July 18, 2022

Have you noticed some of your title tags are different to the ones you wrote? Well, unless your SEO page titles have matched up to Google’s expectations, you’ll probably find some of them will have been changed to meet the search engine’s new requirements.  In fact, a recent research report showed that Google

What’s Happening To Google My Business? July 11, 2022

“To keep things simple, Google my Business is being renamed Google Business Profile.  And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” Matt Madrigal, Google Vice President and GM of Merchant Shopping. From mid-

Why the Legals on Your Website Are Important July 4, 2022

If you have a website for your business, it’s imperative that you publish legal policies and documentation on your site. The most common legals on a website are A Privacy Policy and Terms and Conditions. These outline your company policies, provide your customers with peace-of-mind and most importantly, they

Why You Need To Register A .au Domain Name For Your Business June 27, 2022

The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged your priority claim, it may go to a competitor.  In

What Is Schema For SEO And Do I Really Need It? June 20, 2022

If you’ve heard the term ‘schema markup’ and are unsure as to what it’s all about (and whether you even need it on your website), this article is worth a read. We’ll discuss schema for SEO, its purpose and why you should include it on your website.  After all, why wouldn’t you want to do something that research

Someone Has Stolen My Website Content, What Shall I Do? June 13, 2022

With over a billion websites on the internet and competition for higher rankings more intense than ever, it’s no wonder that content theft is rife. Whether content is copied by a real person or scraped by a bot, whether it’s subtle or blatant, small-scale plagiarising of a single blog post or the lifting of an entire

Awesome Tips For Using Google Search Console June 6, 2022

If you’re serious about SEO, you need to get take Google Search Console seriously. This free service helps you monitor, maintain, analyse and troubleshoot your website’s SEO presence and it really is a must-have for anyone wanting to get ahead in the search engine rankings. In this post, I’ll give you some great

Guide To Planning A Successful SEO Strategy May 30, 2022

SEO success hinges on a very simple theory.  The more you put in, the more you get out.  If you’re keen on improving your online visibility through higher search engine rankings, the only way you can achieve this over the long-term is by running a well-planned and well-researched SEO campaign. In this article, I’ll

How Do I Upgrade to GA4? May 23, 2022

Upgrading to Google Analytics 4 (GA4) is fairly straightforward and it’s not as hard you might think.  You don’t want to risk losing any data by delaying your upgrade and you definitely do want to get the most from all of the new features that it offers.  Slow and steady wins this race. Here’s how to upgrade to GA4

Why You Should Upgrade To GA4 May 16, 2022

There’s been lots of talk about the new version of Google Analytics (GA4) which is seen as the biggest update in the tool’s 15-year history.  In my view, it’s almost like a whole new analytics tool rather than just an upgrade.  It has many exciting new features and extraordinary functionality and is actually quite

Spice Up Your Instagram SEO With These Four Tips May 9, 2022

SEO is not just for websites.  There’s actually a fair bit you can do with your brand’s Instagram profile to boost its discoverability and rank higher in the Insta search results.  Instagram SEO doesn’t cost anything and when it’s done effectively, it can have a significant impact on growing your followers. A higher Insta