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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Learning SEO: Expectation Versus Reality
February 7, 2022
If you believe some Facebook groups, you’d think it was easy to get a website to rank well on Google. All it takes is regular posting of blogs, right? Wrong. I often come across groups on Facebook where frequent blogging is touted as the answer to a top spot in the search engine pages, or that using image alts is
7 Top SEO Trends For 2023
January 31, 2022
If we’ve learnt one thing from the world in the few years – it’s that nothing stays the same. And nothing should stay the same when it comes to your SEO either, read our blog to find out the trends that are likely to impact your SEO in the next year.
12 Things To Do When You Launch Your First Business Website
January 3, 2022
Launching a new website is exciting and a bit daunting. No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business. But great design and structure, engaging copy and high quality images are only part of the package. You need your website to stand out,
12 Top Tips For Getting The Most From Your Blog
December 27, 2021
Putting the final full stop on a blog post is a great feeling, but it’s only half the job. There’s a whole lot of work to be done in order to get your blog post working for you! Publishing fresh, engaging and original content is a tried and tested technique for SEO, but it’s not as simple as just writing something and
SEO Tips You Can Use On Your Website In One Hour
December 20, 2021
You may not have an hour a day to spend on your SEO, but if you find just one hour every week, you’ll be amazed at how much you can accomplish. Each of the following eight tasks can be done in under an hour, so they’re not onerous and the rewards will far outweigh the effort. So, why not book in an SEO hour
Optimising Your Website For Near Me Searches
December 13, 2021
Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy. Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking
Getting Started With Link Building
December 6, 2021
If you’re new to the world of SEO, it can be quite challenging getting to grips with the ins and outs of link building. This guide highlights some tried and tested ways of building backlinks which will get the ball rolling on this crucial component of SEO. But first let’s look at why you shouldn’t ignore link-building if you
Why You Need To Blog For SEO
November 29, 2021
Blogging isn’t only for bloggers. If you want your website to come up as the answer to people’s online searches – ie. appearing at or near the top of Google’s search engine pages (SERPs) – you need to be writing blogs on a regular basis. And it doesn’t matter what type of website you have – you could be in retail
Tips On Why And How You Should Respond To Negative Reviews
November 22, 2021
When your business is in the firing line via a negative online review, the criticism is hard to hear. It may be upsetting, hurtful and even embarrassing. Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become
Your Questions About Title Tags and Google’s Latest Update Answered Here
November 15, 2021
Google’s recent page title update has got a lot of people talking – and thinking – about title tags. Why did Google make changes to their system? Why are title tags important? What should I be doing? Does this update affect my SEO? This article will answer all those questions plus give you some tips on how to
Can I Learn SEO On My Own?
November 8, 2021
With a little effort, you can turn ‘SE-Oh no’ into ‘SE -Oh Yes’! Many people mistakenly believe that SEO is far too complicated and technical for a lay person to manage and that it’s best left to the experts (or those with big budgets). In fact, getting started is surprisingly easy and surprisingly affordable. If you
What Is Google’s Local Algorithm?
November 1, 2021
It’s widely known that Google uses a complex algorithm to work out where websites rank on its search engine pages, but not everyone is aware that it uses a slightly different set of factors for local results. The difference may seem small, but the outcome can be significant. If you’ve got a local business, it could