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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Top Tips For Creating An SEO-Friendly Site Structure
September 27, 2021
If you’re looking for strong performance from your SEO strategy, you need a strong website structure. The two are inextricably linked and if top spots in the search engine rankings are on your radar, you will need a solid site structure. Unfortunately, the significance of site structure in SEO is often overlooked and
Three Things You Should Do To Improve Your Shopify Website
September 20, 2021
Shopify is an awesome platform for your e-commerce website, but don’t be disheartened if sales are sluggish. You may even be seeing lots of traffic but only a few conversions. Don’t panic. You’re not alone. Many website owners experience the same issues but there are some simple steps to take that will
SEO Checklist For Business Websites
September 13, 2021
SEO is no longer a nice-to-have. It’s a must-have.
More and more businesses are vying for attention in the highly competitive digital space and if they don’t have SEO, they run the risk of disappearing into the ether.
Getting Sales From Your Shopify Website
September 6, 2021
There’s a reason why Shopify is one of the most popular ecommerce platforms in the world with well over a million stores and counting. Plenty of reasons actually. Shopify makes setting up a virtual store simple and easy – even for non-techies – and it’s totally customisable as well as being affordable. That’s all
All You Need To Know About The Differences Between On Page And Off Page SEO
August 30, 2021
You hear a lot about on-page and off-page SEO strategies, but do you know the difference between the two? This article unpacks the differences, gives some examples of each strategy and explains why every SEO campaign needs a combination of the two in order to be successful. There’s a distinct separation
Why Backlinks Are So Important For SEO
August 23, 2021
Backlinks have played a key role in successful SEO strategies for a long time and they’re as important today as they’ve ever been. But as always, the trick is making sure you prioritise quality over quantity. This article discusses the importance and advantages of backlinks and provides some tips on how you can
What Every Business Should Know About WordPress Website Maintenance
August 16, 2021
A WordPress website isn’t something you can ‘set and forget’. Even if you feel like you’ve put in a mammoth effort getting your website up and running, populated it with great content and visuals and are getting a good response to it, it is still an asset that needs constant maintenance and upgrading. Just as a
Introducing MUM (Multitask Unified Model) – the Revolutionary AI Technology Transforming Google Search
August 9, 2021
Like many mothers, Google’s MUM has a range of extraordinary abilities – except that this it appears to be a superpower on another level altogether! MUM stands for Multitask Unified Model and it is a new way that Google understands and contextualises information. Basically, it’s Artificial Intelligence technology
Essential Pages On Your Website For SEO
August 2, 2021
For many businesses, and particularly e-commerce enterprises, their websites are their most powerful marketing tool and are unquestionably the key to success in the hotly contested digital space. But remember, good website design is as much about satisfying the search engines as it is about satisfying the
5 Of The Most Common SEO Mistakes And How To Avoid Them
July 26, 2021
When it comes to SEO, the aim is not to learn from mistakes, but rather to try and avoid making them in the first place! With SEO, you really do want to try and get it right first time if possible. The reality is that many people do make mistakes and they only realise that their efforts have been in vain when they don’t
How Long Does SEO Take?
July 19, 2021
It’s one of the questions I get asked the most, how long will SEO take? It’s perfectly understandable why website owners are keen to have a timeframe for their SEO. Many rely on their websites to drive sales and business growth and they really need their SEO to kick-in so that they can start to reap the benefits
Everything You Need To Know About Core Web Vitals
July 12, 2021
We all know that Google’s main aim is to give users the very best online experience possible and that websites that deliver an awesome experience will be rewarded with top rankings. In June 2021, Google showed just how much value it puts on user experience with the introduction of a major new algorithm