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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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15 Top Tips For Writing Text Ads In Google Ads May 24, 2021

Does the thought of writing Google Ads give you nightmares?  Could you do with some insider tips on how to craft ads that clearly explain what you’re offering, encourage click-throughs and which improve your Quality Rating and your conversion rates?   If your answer was ‘yes’, then you need to read on …

Top 10 Tips For Monitoring Your Google Ads Campaign May 17, 2021

A Google Ads campaign can work wonders for your online business, but you also need to work on it to ensure it maintains momentum and effectiveness.  And importantly, you need to ensure it delivers an ROI that meets your expectations. Many people fall into the complacency trap when it comes to Google Ads …

Why I Launched The SEO School May 10, 2021

Here’s a fact.  Every single business that has a website wants to improve its site’s rankings in the search pages.  Here’s another fact.  Smart SEO will help any website significantly improve its online visibility and their rankings. In my 20-plus years working as an SEO specialist in Perth, I’ve learnt that there’s no …

Our Favourite Free Tools For SEO May 3, 2021

Looking to improve your SEO workflow but don’t have a huge budget? Guess what.  We’ve rounded up some amazing free SEO tools that will get the job done quickly and effectively, so you can look after your budget while they look after your website’s performance. AnswerthePublic. This keyword research tool

Why You Should Be Using Negative Keywords In Google Ads April 26, 2021

Frustrated that your Google Ads campaign isn’t doing what it’s supposed to do?   There could be a simple solution. We all spend a lot of time and effort researching keywords that will trigger our Google Ads and which will prompt users to click and convert, but there’s another crucial list that we need to focus on. 

Image Optimisation For SEO April 19, 2021

Image optimisation is a valuable SEO asset. As consumer habits change, voice-search technology gains traction and the online business landscape becomes even

Favourite WordPress Plugins For SEO April 12, 2021

There’s a reason why WordPress is the content management system of choice for websites of all shapes and sizes around the world.  Plenty of reasons actually.  It’s

The Inside Track On Google Posts And When To Use Them April 5, 2021

Google Posts are a great marketing tool for websites to increase traffic, boost sales and engage with their target audience.   The only prerequisite is a Google My

Best Practices for Google My Business March 29, 2021

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By

Why Search Intent Is So Important For SEO March 22, 2021

Undertaking keyword research to choose the right keywords for SEO is the foundation for great SEO, but it is also really important to consider the search intent of

A Beginner’s Guide To The Search Engine Results Page March 15, 2021

Online success is all about being on the first page of the Search Engine Results Pages (SERPs). With very few searches going deeper than the first page, a page one ranking – and ideally a top-three spot – is everyone’s aim.  Competition is fierce and everyone is continually jostling for position and trying new

Why You Should Be Using Google Posts March 8, 2021

Google My Business (GMB) posts are surprisingly effective – yet they’re also surprisingly underutilised and underrated. Whilst most businesses claim their Google My Business profiles – that’s often where it ends.  The real value lies in optimising your GMB profile, and part of this includes uploading regular GMB