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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
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Neglecting your website’s SEO is a bit like neglecting your body. If you don’t look after it properly, you’ll find it can’t do the things it used to. It’s not as fast, or as nimble. It’s also not as responsive and it just doesn’t feel or look right, both inside and out. If your website hasn’t been getting the right level of SEO
If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set
The word ‘sustainable’ has become a ubiquitous buzzword in today’s society and it’s now being applied to the world of SEO too. But what is ‘sustainable SEO’ exactly? Well, sustainable SEO is actually nothing new, but it does reinforce that achieving – and then maintaining – a top Google ranking ahead of your
To stay ahead in the highly competitive online business space, you need to measure the success of your marketing strategy. The only way you’ll improve results and increase conversions is if you track your visitors and evaluate what they do when they land on your website. This will show you which of your tactics
A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results. There were reports of fluctuating and falling
If you believe some Facebook groups, you’d think it was easy to get a website to rank well on Google. All it takes is regular posting of blogs, right? Wrong. I often come across groups on Facebook where frequent blogging is touted as the answer to a top spot in the search engine pages, or that using image alts is
If we’ve learnt one thing from the world in the few years – it’s that nothing stays the same. And nothing should stay the same when it comes to your SEO either, read our blog to find out the trends that are likely to impact your SEO in the next year.
Launching a new website is exciting and a bit daunting. No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business. But great design and structure, engaging copy and high quality images are only part of the package. You need your website to stand out,
Putting the final full stop on a blog post is a great feeling, but it’s only half the job. There’s a whole lot of work to be done in order to get your blog post working for you! Publishing fresh, engaging and original content is a tried and tested technique for SEO, but it’s not as simple as just writing something and
You may not have an hour a day to spend on your SEO, but if you find just one hour every week, you’ll be amazed at how much you can accomplish. Each of the following eight tasks can be done in under an hour, so they’re not onerous and the rewards will far outweigh the effort. So, why not book in an SEO hour
Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy. Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking
If you’re new to the world of SEO, it can be quite challenging getting to grips with the ins and outs of link building. This guide highlights some tried and tested ways of building backlinks which will get the ball rolling on this crucial component of SEO. But first let’s look at why you shouldn’t ignore link-building if you
