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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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How To Measure Your Website Traffic From Google Business Profile March 7, 2022

If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set

Sustainable SEO: How to Focus on a Lasting SEO Strategy February 28, 2022

The word ‘sustainable’ has become a ubiquitous buzzword in today’s society and it’s now being applied to the world of SEO too. But what is ‘sustainable SEO’ exactly? Well, sustainable SEO is actually nothing new, but it does reinforce that achieving – and then maintaining – a top Google ranking ahead of your

How to Monitor Your Website Traffic: A Simple Guide February 21, 2022

To stay ahead in the highly competitive online business space, you need to measure the success of your marketing strategy.  The only way you’ll improve results and increase conversions is if you track your visitors and evaluate what they do when they land on your website.  This will show you which of your tactics

What Google’s Vicinity Update Means For Local Business Owners February 14, 2022

A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results.  There were reports of fluctuating and falling

Learning SEO: Expectation Versus Reality February 7, 2022

If you believe some Facebook groups, you’d think it was easy to get a website to rank well on Google.  All it takes is regular posting of blogs, right? Wrong. I often come across groups on Facebook where frequent blogging is touted as the answer to a top spot in the search engine pages, or that using image alts is

7 Top SEO Trends For 2023 January 31, 2022

If we’ve learnt one thing from the world in the few years – it’s that nothing stays the same. And nothing should stay the same when it comes to your SEO either, read our blog to find out the trends that are likely to impact your SEO in the next year.

12 Things To Do When You Launch Your First Business Website January 3, 2022

Launching a new website is exciting and a bit daunting.  No doubt you have high hopes for it and can’t wait to go live so that good things start happening for your business.  But great design and structure, engaging copy and high quality images are only part of the package.  You need your website to stand out,

12 Top Tips For Getting The Most From Your Blog December 27, 2021

Putting the final full stop on a blog post is a great feeling, but it’s only half the job.  There’s a whole lot of work to be done in order to get your blog post working for you!  Publishing fresh, engaging and original content is a tried and tested technique for SEO, but it’s not as simple as just writing something and

SEO Tips You Can Use On Your Website In One Hour December 20, 2021

You may not have an hour a day to spend on your SEO, but if you find just one hour every week, you’ll be amazed at how much you can accomplish.  Each of the following eight tasks can be done in under an hour, so they’re not onerous and the rewards will far outweigh the effort. So, why not book in an SEO hour

Optimising Your Website For Near Me Searches December 13, 2021

Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy.  Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking

Getting Started With Link Building December 6, 2021

If you’re new to the world of SEO, it can be quite challenging getting to grips with the ins and outs of link building. This guide highlights some tried and tested ways of building backlinks which will get the ball rolling on this crucial component of SEO. But first let’s look at why you shouldn’t ignore link-building if you

Why You Need To Blog For SEO November 29, 2021

Blogging isn’t only for bloggers.  If you want your website to come up as the answer to people’s online searches – ie. appearing at or near the top of Google’s search engine pages (SERPs) – you need to be writing blogs on a regular basis.  And it doesn’t matter what type of website you have – you could be in retail

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