Latest from
The Blog
I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.
Follow on Social
Optimising Your Website For Near Me Searches
December 13, 2021
Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy. Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking
Getting Started With Link Building
December 6, 2021
If you’re new to the world of SEO, it can be quite challenging getting to grips with the ins and outs of link building. This guide highlights some tried and tested ways of building backlinks which will get the ball rolling on this crucial component of SEO. But first let’s look at why you shouldn’t ignore link-building if you
Why You Need To Blog For SEO
November 29, 2021
Blogging isn’t only for bloggers. If you want your website to come up as the answer to people’s online searches – ie. appearing at or near the top of Google’s search engine pages (SERPs) – you need to be writing blogs on a regular basis. And it doesn’t matter what type of website you have – you could be in retail
Tips On Why And How You Should Respond To Negative Reviews
November 22, 2021
When your business is in the firing line via a negative online review, the criticism is hard to hear. It may be upsetting, hurtful and even embarrassing. Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become
Your Questions About Title Tags and Google’s Latest Update Answered Here
November 15, 2021
Google’s recent page title update has got a lot of people talking – and thinking – about title tags. Why did Google make changes to their system? Why are title tags important? What should I be doing? Does this update affect my SEO? This article will answer all those questions plus give you some tips on how to
Can I Learn SEO On My Own?
November 8, 2021
With a little effort, you can turn ‘SE-Oh no’ into ‘SE -Oh Yes’! Many people mistakenly believe that SEO is far too complicated and technical for a lay person to manage and that it’s best left to the experts (or those with big budgets). In fact, getting started is surprisingly easy and surprisingly affordable. If you
What Is Google’s Local Algorithm?
November 1, 2021
It’s widely known that Google uses a complex algorithm to work out where websites rank on its search engine pages, but not everyone is aware that it uses a slightly different set of factors for local results. The difference may seem small, but the outcome can be significant. If you’ve got a local business, it could
Simple SEO Fixes You Can Make With Screaming Frog
October 25, 2021
If you’ve put in the hard yards setting up your website’s search engine optimisation, the very last thing you want is for it to croak because of technical issues. That’s where Screaming Frog comes in. Screaming Frog is a powerful and flexible free spider tool that basically mimics the way Google crawls sites. It
Why Local SEO is Important to your Business
October 18, 2021
If you have a business premises or service customers in a set geographical area, you can’t afford not to invest in local SEO. It’s likely to be the difference between your website getting lost – or being found. And in today’s highly competitive business world and increasingly busy being seen where it counts
SEO Tips for Beginners
October 11, 2021
If you’re new to the world of SEO, things can seem a little daunting. You want your website to stand out in the search engines, but where do you start? Let’s have a quick look at some numbers first. While Google doesn’t give out official figures, it’s estimated that it processes about 5.6 billion searches every day!
How Local SEO Can Help Your Tradie Business
October 4, 2021
Whether you’re a plumber, an electrician, a bricklayer, a tiler or even a jack of all trades – the chances are you’re pretty keen to get your business noticed where it counts. In your local area. The trick of the tradies is local search engine optimisation – or local SEO. Local SEO is all about targeting local users,
Top Tips For Creating An SEO-Friendly Site Structure
September 27, 2021
If you’re looking for strong performance from your SEO strategy, you need a strong website structure. The two are inextricably linked and if top spots in the search engine rankings are on your radar, you will need a solid site structure. Unfortunately, the significance of site structure in SEO is often overlooked and