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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Optimising Your Website For Near Me Searches December 13, 2021

Nearly half of all Google searches involve a query for local information. If you’ve got a local business, there’s never been a more important time to have a local SEO strategy.  Local search queries are on the rise and if you want to stay ahead of the competition and attract the attention of potential customers looking

Getting Started With Link Building December 6, 2021

If you’re new to the world of SEO, it can be quite challenging getting to grips with the ins and outs of link building. This guide highlights some tried and tested ways of building backlinks which will get the ball rolling on this crucial component of SEO. But first let’s look at why you shouldn’t ignore link-building if you

Why You Need To Blog For SEO November 29, 2021

Blogging isn’t only for bloggers.  If you want your website to come up as the answer to people’s online searches – ie. appearing at or near the top of Google’s search engine pages (SERPs) – you need to be writing blogs on a regular basis.  And it doesn’t matter what type of website you have – you could be in retail

Tips On Why And How You Should Respond To Negative Reviews November 22, 2021

When your business is in the firing line via a negative online review, the criticism is hard to hear.  It may be upsetting, hurtful and even embarrassing.   Frustratingly, even though some negative reviews are unjustified, and some turn out to be fake, the story is out there in the digital realm for all to see. They become

Your Questions About Title Tags and Google’s Latest Update Answered Here November 15, 2021

Google’s recent page title update has got a lot of people talking – and thinking – about title tags.  Why did Google make changes to their system?  Why are title tags important?  What should I be doing?  Does this update affect my SEO? This article will answer all those questions plus give you some tips on how to

Can I Learn SEO On My Own? November 8, 2021

With a little effort, you can turn ‘SE-Oh no’ into ‘SE -Oh Yes’!  Many people mistakenly believe that SEO is far too complicated and technical for a lay person to manage and that it’s best left to the experts (or those with big budgets).   In fact, getting started is surprisingly easy and surprisingly affordable. If you

What Is Google’s Local Algorithm? November 1, 2021

It’s widely known that Google uses a complex algorithm to work out where websites rank on its search engine pages, but not everyone is aware that it uses a slightly different set of factors for local results. The difference may seem small, but the outcome can be significant. If you’ve got a local business, it could

Simple SEO Fixes You Can Make With Screaming Frog October 25, 2021

If you’ve put in the hard yards setting up your website’s search engine optimisation, the very last thing you want is for it to croak because of technical issues.  That’s where Screaming Frog comes in. Screaming Frog is a powerful and flexible free spider tool that basically mimics the way Google crawls sites.  It

Why Local SEO is Important to your Business October 18, 2021

If you have a business premises or service customers in a set geographical area, you can’t afford not to invest in local SEO.   It’s likely to be the difference between your website getting lost – or being found. And in today’s highly competitive business world and increasingly busy being seen where it counts

SEO Tips for Beginners October 11, 2021

If you’re new to the world of SEO, things can seem a little daunting.  You want your website to stand out in the search engines, but where do you start? Let’s have a quick look at some numbers first.  While Google doesn’t give out official figures, it’s estimated that it processes about 5.6 billion searches every day! 

How Local SEO Can Help Your Tradie Business October 4, 2021

Whether you’re a plumber, an electrician, a bricklayer, a tiler or even a jack of all trades – the chances are you’re pretty keen to get your business noticed where it counts.  In your local area. The trick of the tradies is local search engine optimisation – or local SEO.  Local SEO is all about targeting local users,

Top Tips For Creating An SEO-Friendly Site Structure September 27, 2021

If you’re looking for strong performance from your SEO strategy, you need a strong website structure.  The two are inextricably linked and if top spots in the search engine rankings are on your radar, you will need a solid site structure. Unfortunately, the significance of site structure in SEO is often overlooked and