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I’m Karen, SEO and Google Ads expert who’s passionate about helping small business owners become online superstars using strategic and targeted SEO.

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Why Guest Posting Is A Great Backlink Strategy May 2, 2022

Given that backlinks are SEO gold and that guest posting is a proven way of accumulating quality backlinks, is there any reason not to make guest posting part of your SEO toolkit? Guest posting has long been one of my favourite SEO tools – and not only because it creates opportunities for backlinks.  Done

7 Things You Must Do After Publishing Your Blog Post April 18, 2022

Think your work is done once you’ve hit the ‘publish’ button for your blog post?  It’s time to think again. Spending a bit of time doing a few extra things after your post has been published can make all the difference to your SEO success. Why you need to work on your blog post after you’ve published it. Writing a

7 Things You Must Do Before Publishing Your Blog Post April 11, 2022

Everyone knows that posting fresh content on your website is important part of SEO, but it can’t be just any content. If there’s one thing that my almost 20 years as an SEO specialist have taught me about content – it’s that quality beats quantity.  Every. Single. Time.   So do you want to know how to take your blog

Can I Use A Competitor’s Trade Mark In My SEO Strategy? April 6, 2022

The field of trade mark law is complex and wide-ranging and many different cases covering a variety of industries, disciplines and contexts have ended up being settled by a court ruling.  But despite all these precedents – and despite the explosive growth in online communications – very few cases involving the

12 Local Citations You Can Use When You’re A Service-Area Business April 4, 2022

If your business is listed as a service-area business on your Google Business Profile and therefore you don’t show your address, can you still build citations? I’m often asked this question, usually by business owners who work from home, and the answer may surprise you. What type of business doesn’t have a

How To Interpret Google Business Profile Insights March 28, 2022

Google Business Profile (GBP) is probably the single most valuable tool for those businesses that rely on their online presence to attract customers. I am a huge advocate of GBP (previously called Google My Business) because it provides an extensive array of important insights.  It’s also customisable, really easy

All You Need To Know About Domain Authority March 21, 2022

No doubt you know a bit about Domain Authority (DA), but if you’re serious about SEO success, knowing about it is not good enough.  You need to do things on your website which improve its domain authority score and boost online visibility.

How To Pick Up SEO After You’ve Neglected Your Site March 14, 2022

Neglecting your website’s SEO is a bit like neglecting your body.  If you don’t look after it properly, you’ll find it can’t do the things it used to.  It’s not as fast, or as nimble.  It’s also not as responsive and it just doesn’t feel or look right, both inside and out. If your website hasn’t been getting the right level of SEO

How To Measure Your Website Traffic From Google Business Profile March 7, 2022

If you’re not using your Google Business Profile (formerly Google My Business) to the max, you could be getting ‘stuck in traffic.’ There’s a wealth of really valuable information available with regards to your website traffic (like where visits come from, which pages users go to etc), but unless you’ve specifically set

Sustainable SEO: How to Focus on a Lasting SEO Strategy February 28, 2022

The word ‘sustainable’ has become a ubiquitous buzzword in today’s society and it’s now being applied to the world of SEO too. But what is ‘sustainable SEO’ exactly? Well, sustainable SEO is actually nothing new, but it does reinforce that achieving – and then maintaining – a top Google ranking ahead of your

How to Monitor Your Website Traffic: A Simple Guide February 21, 2022

To stay ahead in the highly competitive online business space, you need to measure the success of your marketing strategy.  The only way you’ll improve results and increase conversions is if you track your visitors and evaluate what they do when they land on your website.  This will show you which of your tactics

What Google’s Vicinity Update Means For Local Business Owners February 14, 2022

A significant update from Google always causes a bit of a stir, but when the tech giant introduced its Vicinity update at the end of 2021, many businesses felt more shaken than stirred. Many websites reported major differences in Google’s local 3-pack results.  There were reports of fluctuating and falling