SEO success hinges on a very simple theory. The more you put in, the more you get out. If you’re keen on improving your online visibility through higher search engine rankings, the only way you can achieve this over the long-term is by running a well-planned and well-researched SEO campaign. In this article, I’ll
Upgrading to Google Analytics 4 (GA4) is fairly straightforward and it’s not as hard you might think. You don’t want to risk losing any data by delaying your upgrade and you definitely do want to get the most from all of the new features that it offers. Slow and steady wins this race. Here’s how to upgrade to GA4
There’s been lots of talk about the new version of Google Analytics (GA4) which is seen as the biggest update in the tool’s 15-year history. In my view, it’s almost like a whole new analytics tool rather than just an upgrade. It has many exciting new features and extraordinary functionality and is actually quite
SEO is not just for websites. There’s actually a fair bit you can do with your brand’s Instagram profile to boost its discoverability and rank higher in the Insta search results. Instagram SEO doesn’t cost anything and when it’s done effectively, it can have a significant impact on growing your followers. A higher Insta
Given that backlinks are SEO gold and that guest posting is a proven way of accumulating quality backlinks, is there any reason not to make guest posting part of your SEO toolkit? Guest posting has long been one of my favourite SEO tools – and not only because it creates opportunities for backlinks. Done
Think your work is done once you’ve hit the ‘publish’ button for your blog post? It’s time to think again. Spending a bit of time doing a few extra things after your post has been published can make all the difference to your SEO success. Why you need to work on your blog post after you’ve published it. Writing a
Everyone knows that posting fresh content on your website is important part of SEO, but it can’t be just any content. If there’s one thing that my almost 20 years as an SEO specialist have taught me about content – it’s that quality beats quantity. Every. Single. Time. So do you want to know how to take your blog
The field of trade mark law is complex and wide-ranging and many different cases covering a variety of industries, disciplines and contexts have ended up being settled by a court ruling. But despite all these precedents – and despite the explosive growth in online communications – very few cases involving the
If your business is listed as a service-area business on your Google Business Profile and therefore you don’t show your address, can you still build citations? I’m often asked this question, usually by business owners who work from home, and the answer may surprise you. What type of business doesn’t have a
Google Business Profile (GBP) is probably the single most valuable tool for those businesses that rely on their online presence to attract customers. I am a huge advocate of GBP (previously called Google My Business) because it provides an extensive array of important insights. It’s also customisable, really easy
No doubt you know a bit about Domain Authority (DA), but if you’re serious about SEO success, knowing about it is not good enough. You need to do things on your website which improve its domain authority score and boost online visibility.
Neglecting your website’s SEO is a bit like neglecting your body. If you don’t look after it properly, you’ll find it can’t do the things it used to. It’s not as fast, or as nimble. It’s also not as responsive and it just doesn’t feel or look right, both inside and out. If your website hasn’t been getting the right level of SEO
